Emilio Pucci Beachwear and Swimwear for Men

Italian politician Emilio Pucci launched his eponymous fashion label in 1947. He originally set out to revolutionise ski-wear and his sleek winter styles soon caught the eye of the fashion world. The now iconic kaleidoscopic prints soon became the Pucci trademark, and the brand has expanded enormously into a full lifestyle range. Give your holiday wardrobes renewed direction with this collection of men's Emilio Pucci beachwear. From brightly printed towels to multicoloured swimming trunks, these pieces are perfect for looking stylish around the pool.