JOSEPH Lingerie for Women

Launching his eponymous label in 1983, Moroccan-born Joseph Ettedgui is known for his unique, minimalistic yet sophisticated aesthetic. The brand originally began as a small boutique on London's Kings Road in the 70s and went from strength to strength for its luxurious yet pared-back style staples. From sharp, tailored pieces to sleek accessories, Joseph has become a go-to for the modern woman. The brand's lingerie collections provides the basics to your wardrobe. Featuring stretchy leggings and understated, jersey camisoles in neutral tones, Joseph's lingerie collection make for essential outfit builders for every fashion fan's wardrobe.