Sir. The Label

Women's Primrose Ruched Linen Mini Dress

With a shared love of ‘70s style codes; friends and co-founders Nikki Campbell and Sophie Coote launched SIR (or Separates; Intimates; and Ready-to-Wear) to craft the pieces they want to see in their own wardrobes. From matching sets to dream cover-ups and floaty separates; this season sees the return of favorite silhouettes in the same Bondi Beach inflection that made the label a hit.Cut from crisp linen; the 'Primrose' mini dress fits slim to the body with flattering ruches throughout. Dress yours up with slingbacks and a clutch for a breezy cocktail look.