Inspired by flared silhouettes of the 70s, these low rise jeans by Superdry are made with comfort in mind thanks to their soft cotton blend composition and fall to a regular length. Plain for ultimate versatility, slip on with whatever takes your fancy. Less Laundering It's best to wash denim as little as possible in order to prevent shrinking and fading. Delay washing your new jeans as long as you can, instead hanging them out on the washing line to air. When they are ready for a freshening up, turn jeans inside-out and wash separately in cold water and line dry, if possible.