[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”2″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” back_color=”color-lystnavy” overlay_alpha=”50″ shift_x=”0″ shift_y=”-5″ shift_y_fixed=”yes” shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”lg” radius=”std” width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h6″ text_transform=”uppercase”]Trend Report
\n[\/vc_custom_heading][vc_separator][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_right” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h3″ sub_lead=”yes”]The State of Fitness Fashion
\n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1\/2″][vc_column_text text_lead=”yes” el_id=”intro-text”]To compile this report, Lyst compared the online shopping behaviour of more than 104 million shoppers across 12,000 fashion brands and retailers searching, browsing and buying fashion while analysing various spikes in search over the past three months. Along with research for emerging micro trends and ongoing shifts in the culture of athleisure, fashion and consumerism over the last three years.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ column_width_pixel=”900″][vc_custom_heading]Achieving the Perfect Sculpt
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\nSearches for activewear items have seen a significant increase since the beginning of this new year and are currently up 59%. Demand for leggings was consistently high throughout 2019, resulting in an additional 15% rise since the first week of January \u2014 no doubt inspired by New Year\u2019s fitness resolutions. On average, 35 pairs of leggings are bought every hour on Lyst, while the average cost has increased 17% year on year.<\/strong><\/p>\n Following the shapewear renaissance, leggings and workout bottoms that sculpt have become a favourite amongst the fashion set too. Data indicates their continued growth in popularity, with searches including key terms like \u201cshaping\u201d, \u201clift\u201d and \u201csculpting\u201d increasing collectively 392% over the last 3 months.<\/strong> Waist contouring and sculpting leggings from SPANX, Sweaty Betty, and AloYoga have all significantly increased in page views heading into this new year.<\/p>\n Searches for super high waisted leggings are at an all-time high, increasing 65% year on year. Alongside that, Lyst is seeing a growing interest in one-piece workout bodysuits \u2014 demand for bodysuits and leotards collectively grew 83% in 2019 and has increased an additional 21% since the beginning of January<\/strong>. From Adidas to ASOS and Free People Movement, sports unitards are having a fashion moment. Plain black is currently the most commonly searched for colour.<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”638″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/2″][vc_single_image media=”639″ caption=”yes” media_width_percent=”100″][\/vc_column][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ column_width_pixel=”900″][vc_custom_heading]Increasingly more Sustainable \nWith searches for sustainable fashion up 75% year on year, eco-conscious activewear is one of the biggest trends we can expect to see more of in 2020.<\/strong> Whether they are using recycled plastic or regenerated nylon, organic cotton or recycled polyester, eco-friendly workout brands are becoming more and more popular amongst shoppers.<\/p>\n Words \u201csustainable\u201d and \u201crecycled\u201d are increasingly being used in searches for sneakers.<\/strong> It comes as no surprise that the sustainable sneaker brand Veja launched its first sports shoe this September, having spent four years developing an eco running model named \u201cCondor\u201d.<\/p>\n Meanwhile searches for specific sustainable materials commonly used in activewear have risen year on year: 102% for econyl, 130% for repreve, 42% for tencel and 52% for organic cotton. More than ever shoppers are now choosing eco-friendly options when heading to the gym; searches for \u201csustainable activewear\u201d are at an all-time high, up 151% compared to the previous year.<\/strong> The most searched for brands on Lyst right now for responsible activewear are Girlfriend Collective, Adidas x Parley and Outdoor Voices. The fastest rising brand is Vyayama, a conscious active and yoga wear label.<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ column_width_pixel=”900″][vc_custom_heading]The Brunch Brands \nAs yoga has grown in popularity \u2014 and our Instagram feeds highlight more posed lifestyles \u2014 activewear has developed to reflect this. From motivational quotes and hashtags to stylish Instagram fitness influencers with millions of followers, activewear has now levelled up to cool styles that can take you quickly from gym classes to weekend brunches and everything in between.<\/p>\n Trending animal prints, bold patterns or sleek monochromes, as well as pieces from Lululemon to Beyond Yoga had continuous high demand in searches throughout 2019, highlighting the rise of a more healthy lifestyle. This trend shows no sign of slowing down this year, rising 38% since the beginning of January.<\/strong> Among others, Aussie fashion sportswear brands such as P.E Nation and L’URV are currently high in demand on Lyst.<\/p>\n Additionally, the rise of yoga culture over the last two years has resulted in a 42% increase in the number of yoga-related products sold through Lyst. Fashion searches for yoga clothing have increased significantly with the demand for \u201cyoga leggings\u201d specifically up 36% month on month. More than 32% of activewear shoppers on Lyst opt for colours when buying yoga wear pieces.<\/strong><\/strong> Online searches indicate that pastel colours \u2014 especially light blue, baby pink, lilac, beige and white – have gained traction and are frequently being used in \u201cyoga\u201d searches.<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”640″ caption=”yes” media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/2″][vc_single_image media=”641″ caption=”yes” media_width_percent=”100″][\/vc_column][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ column_width_pixel=”900″][vc_custom_heading]The Functional Futurewear \nAs the lines between working out and \u201cgoing out\u201d are blurring, future activewear has evolved into balancing functionality with fashion. From metallic colours to leggings with zips and pockets, the demand for hybrid sportswear pieces is growing strong. In fact, searches for leggings with pockets are up 180% over the past 3 months while searches for \u201czip leggings\u201d have risen by 76%.<\/strong><\/p>\n Additionally, other trending styles picking up speed recently are high shine and coated leggings. Demand for these styles \u2014 which are basically too fancy to sweat in \u2014 is on the rise with searches for \u201cblack coated leggings\u201d specifically up 250% since mid-November<\/strong><\/strong>. After JLo was spotted in a pair of metallic rose gold yoga leggings in December, searches for \u201cmetallic leggings\u201d went up 33% in the following 24 hours.<\/p>\n Meanwhile, searches for solid monochrome colours that can be easily mixed and paired such as black, burgundy, dark green, and grey, were particularly popular over the past three months \u2014 they were collectively up 71%.<\/strong> Nike\u2019s collaboration with futurewear designer Marine Serre for the 2019 women\u2019s World Cup capsule collection proved particularly successful, generating a spike in pageviews for the designer when it was announced back in May. Similarly, activewear in neon shades like fuschia and yellow have also seen rising demand with search counts currently up by 61% and 55%, respectively.<\/strong><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”2″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” back_color=”color-lystnavy” overlay_alpha=”50″ shift_x=”0″ […]<\/p>\n","protected":false},"author":19,"featured_media":642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n
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