{"id":877,"date":"2020-03-31T09:53:18","date_gmt":"2020-03-31T08:53:18","guid":{"rendered":"https:\/\/www.lyst.co.uk\/data\/?p=877"},"modified":"2020-05-20T10:59:00","modified_gmt":"2020-05-20T09:59:00","slug":"stay-at-home-searches-a-live-fashion-data-blog","status":"publish","type":"post","link":"https:\/\/www.lyst.co.uk\/data\/stay-at-home-searches-a-live-fashion-data-blog\/","title":{"rendered":"&#8220;Staying at Home&#8221; Searches"},"content":{"rendered":"<p>As the rapid spread of coronavirus Covid-19 continues to affect our daily lives around the world, global fashion search platform Lyst is tracking its effect on our online fashion searches. Right now, millions of people are at home, and many of them are browsing fashion online.<\/p>\n<p>We\u2019ll be updating this page regularly to share our latest insights from around the world.<\/p>\n<h6 style=\"color: #fb4303\">Wednesday 05.06.20<\/h6>\n<p><strong>Global<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Connell\u2019s influence<\/strong><b>: <\/b><span style=\"font-weight: 400\">Following the launch of the TV series \u2018Normal People\u2019 searches for chain necklaces spiked 23% week-on-week. Within 24 hours, \u201csilver\u201d and \u201cchain necklace\u201d became the most commonly used search terms for men\u2019s <\/span><span style=\"font-weight: 400\">jewellery<\/span><span style=\"font-weight: 400\"> and searches for men&#8217;s chains are currently up 16%.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>The Last Dance<\/strong><span style=\"font-weight: 400\">: Since the launch of the documentary searches for Nike\u2019s Jordan 1 have been increasing \u2013 they\u2019re currently up 23% week-on-week. Inspired by the documentary, shoppers are also looking for basketball shorts (+12%) and tank tops (+20%).<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Crocs: The \u2018It\u2019 shoe of spring<\/strong><b>. <\/b><span style=\"font-weight: 400\">Searches for <\/span><b>Crocs <\/b><span style=\"font-weight: 400\">have spiked 32% month-on-month and demand continues to increase. Floral and leopard prints Crocs have been especially popular.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Bathrobes<\/strong><b>: <\/b><span style=\"font-weight: 400\">Searches for<\/span><b> bathrobes <\/b><span style=\"font-weight: 400\">are up 23% week-on-week. Bernadette\u2019s Peignoir<\/span> <span style=\"font-weight: 400\">floral silk robe is currently the most viewed piece. Most wanted brands for bathrobes include Versace, Gucci and ASOS.<\/span><\/li>\n<li><strong>Boxing style shorts<\/strong><b>: <\/b><span style=\"font-weight: 400\">Searches for &#8220;boxing style shorts&#8221; are up 15% week on week. Most sought after styles for this particular type of shorts include &#8220;nylon&#8221;, &#8220;satin&#8221; and &#8220;logo&#8221;. The 5 most viewed products on Lyst over the past 7 days have been: <\/span><a><span style=\"font-weight: 400\">Nike\u2019s air satin shorts<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a><span style=\"font-weight: 400\">Prada\u2019s nylon gabardine shorts<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a><span style=\"font-weight: 400\">Adidas\u2019s\u00a0 3 stripes shorts<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a><span style=\"font-weight: 400\">Off-White\u2019s drawstring shorts<\/span><\/a><b>.<\/b><\/li>\n<li style=\"font-weight: 400\"><strong>Daisies for spring<\/strong><b>: <\/b><span style=\"font-weight: 400\">Fashion searches for daisy print have seen an increase of 18% month-on-month. The categories most in demand for this print are 1) dresses and 2) tops.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Dungarees and overalls:<\/strong><b> <span style=\"font-weight: 400\">Over the last month searches for dungarees and overalls have increased 34% and 47% respectively. &#8216;Full length&#8217; jumpsuits have also increased in searches with white seeing the largest spike in <\/span><span style=\"font-weight: 400\">colour<\/span><span style=\"font-weight: 400\">.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul><\/ul>\n<p><strong>By Country<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>US<\/strong><span style=\"font-weight: 400\">, sneakers remain the most wanted category. Following the launch of the first two episodes of the \u2018The Last Dance\u2019 searches for Nike\u2019s Air Jordan 1 trainers spiked 36%.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>UK<\/strong><span style=\"font-weight: 400\">, shoppers are looking for dungarees, shorts and Veja sneakers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Australia<\/strong><span style=\"font-weight: 400\"><strong>,<\/strong> searches for jewellery went up 13% week on week. Shoppers are mainly looking for rings and gold chains.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Canada<\/strong><span style=\"font-weight: 400\">, shoppers are looking for loafers and leather slip ons.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Germany<\/strong><span style=\"font-weight: 400\">, the most searched term is glasses. As the weather is getting warmer, searches for maxi dresses are increasing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Spain<\/strong><span style=\"font-weight: 400\">, \u2018dresses\u2019 remain one of the most viewed categories. Most viewed products of the week include Nike\u2019s Hoxton woven tracksuit and Gucci\u2019s logo swimsuit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In<\/span> <strong>France<\/strong><span style=\"font-weight: 400\">, shoppers are searching for jogging pieces and swimwear. Most wanted brands of the week include Off-White, Jacquemus and Sandro.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><b>I<\/b><strong>taly<\/strong><span style=\"font-weight: 400\">, streetwear brands and sport items are the most searched categories at the moment.<\/span><\/li>\n<li style=\"font-weight: 400\">In the <strong>Netherlands<\/strong><span style=\"font-weight: 400\">, \u201cfeel-good\u201d pieces, such as tie dye sweats, sunglasses and rainbow items, like the Judith Leiber\u00b4s Optimism crystal clutch are increasing.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Thursday 04.30.20<\/h6>\n<p><b>Global<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Summer footwear<\/strong><span style=\"font-weight: 400\">: Searches for sliders are up a further 19% this week, in particular those by luxury brands with Chanel, Gucci and Off-White leading searches. Searches for flip-flops and fur slides have also increased 50% and 62% respectively.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Sports sneakers<\/strong><span style=\"font-weight: 400\">: Six of the top ten products from the last seven days have been sports sneakers, from brands Asics, Nike, Adidas and Veja.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>#DressUpFriday accessories<\/strong><span style=\"font-weight: 400\">: Instagram\u2019s new fashion challenge has likely increased interest in accessories: searches for gold chain necklaces increased 17% week-on-week, while searches for pearl necklaces are steadily increasing \u2013 they\u2019re currently up 9% week-on-week.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Headbands<\/strong><b>: <\/b><span style=\"font-weight: 400\">As more people are trying to make their own face masks, demand for headbands is growing: global searches went up 23% in April.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Colourful vibes<\/strong><span style=\"font-weight: 400\">: Pink, yellow and orange are the <\/span><span style=\"font-weight: 400\">colours<\/span><span style=\"font-weight: 400\"> with the greatest search increases this week, in particular pink bags (+12% WoW), yellow dresses (+9% WoW) and orange sweaters (+15% WoW). Searches that include the word <\/span><span style=\"font-weight: 400\">\u2018multicolour\u2019<\/span><span style=\"font-weight: 400\"> have increased 40% over the last two weeks.<\/span><\/li>\n<\/ul>\n<p><b>By Country<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>In the US<\/strong><b>, <\/b><span style=\"font-weight: 400\">following the news about Zendaya\u2019s \u201cEuphoria\u201d hoodie going on auction sale, searches for burgundy hoodies went up 11% week-on-week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In the UK<\/strong><span style=\"font-weight: 400\">, shoppers are looking for jeans and denim shorts along with midi dresses and Veja sneakers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Australia<\/strong><span style=\"font-weight: 400\">, searches for \u201cutility slides\u201d are increasing. Also, shoppers in Victoria and Queensland are looking for vintage bags and accessories.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Canada<\/strong><span style=\"font-weight: 400\">, sneakers is currently the most popular category with more than 13,000 pageviews over the past 14 days.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Germany<\/strong><b>, <\/b><span style=\"font-weight: 400\">searches for flip-flops have gone up 98%. Most searched for brands include Palm Angels, Adidas and Tommy Hilfiger. Also, demand for jackets is rising with Gucci being the most searched for brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Spain<\/strong><span style=\"font-weight: 400\">, searches for bags are growing; Louis Vuitton\u2019s bags and Adidas\u2019s mini backpack are the two most searched bags of the week. Searches for espadrilles have gone up significantly, 33% week-on-week, alongside asymmetrical tops and belts.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In France<\/strong><span style=\"font-weight: 400\">, searches for flip-flops have increased 207% compared to last month. <\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Italy<\/strong><span style=\"font-weight: 400\">, searches for bathrobes increased 30% over the past 7 days.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Thursday 04.30.20<\/h6>\n<p><b>Global<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Summer footwear<\/strong><span style=\"font-weight: 400\">: Searches for sliders are up a further 19% this week, in particular those by luxury brands with Chanel, Gucci and Off-White leading searches. Searches for flip-flops and fur slides have also increased 50% and 62% respectively.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Sports sneakers<\/strong><span style=\"font-weight: 400\">: Six of the top ten products from the last seven days have been sports sneakers, from brands Asics, Nike, Adidas and Veja.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>#DressUpFriday accessories<\/strong><span style=\"font-weight: 400\">: Instagram\u2019s new fashion challenge has likely increased interest in accessories: searches for gold chain necklaces increased 17% week-on-week, while searches for pearl necklaces are steadily increasing \u2013 they\u2019re currently up 9% week-on-week.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Headbands<\/strong><b>: <\/b><span style=\"font-weight: 400\">As more people are trying to make their own face masks, demand for headbands is growing: global searches went up 23% in April.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Colourful vibes<\/strong><span style=\"font-weight: 400\">: Pink, yellow and orange are the <\/span><span style=\"font-weight: 400\">colours<\/span><span style=\"font-weight: 400\"> with the greatest search increases this week, in particular pink bags (+12% WoW), yellow dresses (+9% WoW) and orange sweaters (+15% WoW). Searches that include the word <\/span><span style=\"font-weight: 400\">\u2018multicolour\u2019<\/span><span style=\"font-weight: 400\"> have increased 40% over the last two weeks.<\/span><\/li>\n<\/ul>\n<p><b>By Country<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>In the US<\/strong><b>, <\/b><span style=\"font-weight: 400\">following the news about Zendaya\u2019s \u201cEuphoria\u201d hoodie going on auction sale, searches for burgundy hoodies went up 11% week-on-week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In the UK<\/strong><span style=\"font-weight: 400\">, shoppers are looking for jeans and denim shorts along with midi dresses and Veja sneakers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Australia<\/strong><span style=\"font-weight: 400\">, searches for \u201cutility slides\u201d are increasing. Also, shoppers in Victoria and Queensland are looking for vintage bags and accessories.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Canada<\/strong><span style=\"font-weight: 400\">, sneakers is currently the most popular category with more than 13,000 pageviews over the past 14 days.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Germany<\/strong><b>, <\/b><span style=\"font-weight: 400\">searches for flip-flops have gone up 98%. Most searched for brands include Palm Angels, Adidas and Tommy Hilfiger. Also, demand for jackets is rising with Gucci being the most searched for brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Spain<\/strong><span style=\"font-weight: 400\">, searches for bags are growing; Louis Vuitton\u2019s bags and Adidas\u2019s mini backpack are the two most searched bags of the week. Searches for espadrilles have gone up significantly, 33% week-on-week, alongside asymmetrical tops and belts.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In France<\/strong><span style=\"font-weight: 400\">, searches for flip-flops have increased 207% compared to last month. <\/span><\/li>\n<li style=\"font-weight: 400\"><strong>In Italy<\/strong><span style=\"font-weight: 400\">, searches for bathrobes increased 30% over the past 7 days.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 04.22.20<\/h6>\n<p><b>Global<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Summer escapism<\/strong><span style=\"font-weight: 400\">: Searches for tie-dye (+17%), white denim (+8%), sunglasses (+27%) and sliders (+22%) have all been increasing over the last seven days.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Rainbow love<\/strong><span style=\"font-weight: 400\">: There have been over 17,000 fashion searches that include the keyword &#8220;rainbow&#8221; in the past month and rainbow sweaters are the most searched for item (+31% MoM).<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>The effect of the royals<\/strong><span style=\"font-weight: 400\">: Following <\/span><strong>Meghan<\/strong><span style=\"font-weight: 400\">\u2019s Zoom call with the Hubb Community Kitchen, searches for white T-shirts spiked 14% in 24 hours. Similarly, following <\/span><strong>Prince Harry<\/strong><span style=\"font-weight: 400\">\u2019s Zoom call, searches for blue polo T-shirts were up 16%. Following the release of <\/span><strong>Kate Middleton<\/strong><span style=\"font-weight: 400\">\u2019s BBC interview, searches for striped breton tops increased 36% in 24 hours.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Activewear<\/strong><span style=\"font-weight: 400\">: Searches for activewear continue to rise and are now up 25% since the beginning of April. Searches for leggings are currently up 17% week-on-week while Lululemon and All Yoga are the most searched for brands. Six of the top ten products from the last seven days have been sports sneakers.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Kimonos<\/strong><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">Searches that include the word \u2018kimono\u2019 are up 22% week on week and the most viewed <\/span><span style=\"font-weight: 400\">styles include those that are floral, silk, fringed and beaded. ASOS and Free People are the most viewed brands over the past 14 days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Chiara Ferragni\u2019s influence<\/strong><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">As the Chiara Ferragni x Champion collection launched this week, searches for her collection spiked 39% while Chiara Ferragni hoodies have increased 60% over the past month.<\/span><\/li>\n<\/ul>\n<p><b>By Country<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>US<\/strong><span style=\"font-weight: 400\">, summer dressing is growing in demand. Following sneakers, beachwear, sunglasses and shorts are among the most popular categories of the week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>UK<\/strong><span style=\"font-weight: 400\">, shoppers are looking for trainers and matching sweats sets. Stone Island continues to be the most wanted brand of the month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Canada<\/strong><span style=\"font-weight: 400\">, dresses are now in the top three most searched for categories of the week. Searches for dresses increased 11% week-on-week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Australia<\/strong><span style=\"font-weight: 400\">, activewear is the most popular category at the moment. Most wanted activewear pieces include Nike\u2019s mini swoosh oversized sweatshirt, Asos\u2019s tie-dye sweats set and Lululemon\u2019s leggings.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Germany<\/strong><b>,<\/b><span style=\"font-weight: 400\"> searches for shorts are rapidly increasing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Spain<\/strong><span style=\"font-weight: 400\">, the Chiara Ferragni x Champion collection quickly became one of the most searched for lines of the week. Summer dressing is increasing as well, with Loewe\u2019s rafia bag and gold pendants being amongst the most trending pieces.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>France<\/strong><span style=\"font-weight: 400\">, shoppers are looking for logo sweatshirts and T-shirts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Italy<\/strong><span style=\"font-weight: 400\">, belts, by the likes of Versace and Dior Homme, top the list of the most popular categories.\u00a0 <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\">In the <\/span><strong>Netherlands<\/strong><span style=\"font-weight: 400\">, King\u2019s Day seems responsible for an interesting increase in searches for the colour orange.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 04.22.20<\/h6>\n<p><b>Global<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Summer escapism<\/strong><span style=\"font-weight: 400\">: Searches for tie-dye (+17%), white denim (+8%), sunglasses (+27%) and sliders (+22%) have all been increasing over the last seven days.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Rainbow love<\/strong><span style=\"font-weight: 400\">: There have been over 17,000 fashion searches that include the keyword &#8220;rainbow&#8221; in the past month and rainbow sweaters are the most searched for item (+31% MoM).<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>The effect of the royals<\/strong><span style=\"font-weight: 400\">: Following <\/span><strong>Meghan<\/strong><span style=\"font-weight: 400\">\u2019s Zoom call with the Hubb Community Kitchen, searches for white T-shirts spiked 14% in 24 hours. Similarly, following <\/span><strong>Prince Harry<\/strong><span style=\"font-weight: 400\">\u2019s Zoom call, searches for blue polo T-shirts were up 16%. Following the release of <\/span><strong>Kate Middleton<\/strong><span style=\"font-weight: 400\">\u2019s BBC interview, searches for striped breton tops increased 36% in 24 hours.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Activewear<\/strong><span style=\"font-weight: 400\">: Searches for activewear continue to rise and are now up 25% since the beginning of April. Searches for leggings are currently up 17% week-on-week while Lululemon and All Yoga are the most searched for brands. Six of the top ten products from the last seven days have been sports sneakers.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Kimonos<\/strong><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">Searches that include the word \u2018kimono\u2019 are up 22% week on week and the most viewed <\/span><span style=\"font-weight: 400\">styles include those that are floral, silk, fringed and beaded. ASOS and Free People are the most viewed brands over the past 14 days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Chiara Ferragni\u2019s influence<\/strong><span style=\"font-weight: 400\">: <\/span><span style=\"font-weight: 400\">As the Chiara Ferragni x Champion collection launched this week, searches for her collection spiked 39% while Chiara Ferragni hoodies have increased 60% over the past month.<\/span><\/li>\n<\/ul>\n<p><b>By Country<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>US<\/strong><span style=\"font-weight: 400\">, summer dressing is growing in demand. Following sneakers, beachwear, sunglasses and shorts are among the most popular categories of the week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>UK<\/strong><span style=\"font-weight: 400\">, shoppers are looking for trainers and matching sweats sets. Stone Island continues to be the most wanted brand of the month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Canada<\/strong><span style=\"font-weight: 400\">, dresses are now in the top three most searched for categories of the week. Searches for dresses increased 11% week-on-week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Australia<\/strong><span style=\"font-weight: 400\">, activewear is the most popular category at the moment. Most wanted activewear pieces include Nike\u2019s mini swoosh oversized sweatshirt, Asos\u2019s tie-dye sweats set and Lululemon\u2019s leggings.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Germany<\/strong><b>,<\/b><span style=\"font-weight: 400\"> searches for shorts are rapidly increasing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Spain<\/strong><span style=\"font-weight: 400\">, the Chiara Ferragni x Champion collection quickly became one of the most searched for lines of the week. Summer dressing is increasing as well, with Loewe\u2019s rafia bag and gold pendants being amongst the most trending pieces.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>France<\/strong><span style=\"font-weight: 400\">, shoppers are looking for logo sweatshirts and T-shirts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Italy<\/strong><span style=\"font-weight: 400\">, belts, by the likes of Versace and Dior Homme, top the list of the most popular categories.\u00a0 <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><\/span><span style=\"font-weight: 400\">In the <\/span><strong>Netherlands<\/strong><span style=\"font-weight: 400\">, King\u2019s Day seems responsible for an interesting increase in searches for the colour orange.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 04.15.20<\/h6>\n<p><strong>Global<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Tie-dye Sweats<\/strong><b>: <\/b><span style=\"font-weight: 400\">Searches for \u2018tie-dye sweats\u2019 and \u2018tie-dye sweatsuits\u2019 have collectively risen 42% over the last seven days. Searches for sweats are up 104% month-on-month while searches for sweatpants and sweatshirts are up 25% and 14% week-on-week respectively.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Following the #pillowchallenge on Instagram, searches for <\/span><strong>belts<\/strong><span style=\"font-weight: 400\"> grew 17%. During the Easter weekend, searches for \u2018Gucci belts\u2019 spiked 24%. Off-White, Versace and Saint Laurent belts are also rising.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Socks<\/strong><span style=\"font-weight: 400\"> are having a moment as well: searches grew 12% since the beginning of April. Bottega Veneta\u2019s cashmere socks are currently the most popular, followed by Gucci, Prada and Balenciaga.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Searches for comfortable pant styles have increased. Searches for <strong>wide-leg pants<\/strong> are up 20% week on week. Shoppers are also searching for linen pants, culottes and palazzo trousers. Monochrome colours (white and khaki), floral prints and paisley patterns are most in demand, along with brands Etro, Free People and &amp; Other Stories.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>\u2018Tiger King\u2019<\/strong> continues to influence fashion: searches for animal prints went up 26% over the past seven days.<\/span><\/li>\n<\/ul>\n<p><strong>By Country<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>US<\/strong><span style=\"font-weight: 400\">, shoppers are looking for Gucci belts, slides, dresses and Off-White leggings. Cardigans, hoodies and sweatpants have continuously risen since March.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>UK<\/strong><span style=\"font-weight: 400\">, Stone Island tops the list of the most wanted brands of the week. Shoppers are looking for midi dresses and white sneakers. UGG\u2019s slippers remain the most popular product of the week \u2013 searches grew a further 10%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Australia<\/strong><span style=\"font-weight: 400\">, Anine Bing\u2019s tiger sweatshirt remains the most wanted product of the week, followed by Gucci\u2019s tights and Nike\u2019s oversized joggers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Canada<\/strong><span style=\"font-weight: 400\">, shoppers are looking for sweats and comfortable pieces. Over the past seven days, Nike, Y-3, Stone Island and Kappa have been the most searched for brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Germany<\/strong><span style=\"font-weight: 400\">, performance sneakers are in high demand with Nike and Asics being the most searched for brands.\u00a0<\/span><\/li>\n<li>In <strong>Netherlands<\/strong>, sneakers are also rising. Balenciaga, Puma and New Balance and the most viewed brands.<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Spain<\/strong><span style=\"font-weight: 400\">, white short sleeve T-shirts and white tops are some of the most searched categories this week alongside sweatshirts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>France<\/strong><span style=\"font-weight: 400\">, Jacquemus items, especially the brand&#8217;s minibags, are growing in searches. Shirts and dresses are amongst the most searched categories.<\/span><\/li>\n<li style=\"font-weight: 400\">In <strong>Italy<\/strong><span style=\"font-weight: 400\">, sneakers and logo T-shirts remain the most searched categories.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 04.08.20<\/h6>\n<p><b>Global\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Following the <\/span><strong>Queen\u2019s speech<\/strong><span style=\"font-weight: 400\">, searches for the colour green spiked 52% and brooches 115% in three hours. Chanel brooches are currently the most wanted.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thanks to the hit Netflix series <\/span><strong>Tiger King<\/strong><span style=\"font-weight: 400\">, a very different kind of royalty has got people searching. Tiger, leopard and zebra print searches have all more than tripled over the last month. Searches for \u2018Kenzo Tiger\u2019 have spiked 200% month-on-month while <\/span><strong>Anine Bing\u2019s Tiger sweatshirt<\/strong><span style=\"font-weight: 400\"> is among the most popular products of the week.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Searches for <\/span><strong>scarves<\/strong><span style=\"font-weight: 400\"> have increased 12% week on week.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Searches for <\/span><strong>statement earrings<\/strong><span style=\"font-weight: 400\"> have increased \u2013 they\u2019re up 40% over seven days. Most wanted are \u2018large hoops\u2019, \u2018clip-on earrings\u2019 and \u2018pearl drop\u2019 earrings.<\/span><\/li>\n<\/ul>\n<p><b>By Country<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>US<\/strong><span style=\"font-weight: 400\">, shoppers are looking for \u2018oversized\u2019 and \u2018tie-dye\u2019 hoodies by Off-White, Nike and Maison Margiela. While searches for sweatpants and leggings remain high, there is growing demand for sliders \u2013 Gucci and Calvin Klein are most wanted.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><strong>UK<\/strong><b>,<\/b><span style=\"font-weight: 400\"> shoppers are after high waisted logo leggings by DKNY and Ugg slippers \u2013 three of their products are in the top 10 most searched. Londoners are searching for linen shirts and Converse sneakers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Australia<\/strong><span style=\"font-weight: 400\"><strong>,<\/strong> the most popular products of the week are: Nike\u2019s Air Cap, Anine Bing\u2019s Tiger Sweatshirt and Calvin Klein\u2019s Fleece Hoodie. Searches for<\/span> <strong>sweatshirts<\/strong> <span style=\"font-weight: 400\">and<\/span> <strong>hoodies<\/strong> <span style=\"font-weight: 400\">increased 40% collectively over the past seven days.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Canada<\/strong><b>,<\/b><span style=\"font-weight: 400\"> shoppers are looking for Kappa pants, Moncler jackets, Off-White hoodies as well as belt bags.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Germany<\/strong><span style=\"font-weight: 400\">, sweatpants is the most wanted category and sliders are significantly rising in views.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Spain<\/strong><span style=\"font-weight: 400\">, underwear, such as Versace bras and Dsquared2 male slips, are amongst the most popular items this week. Searches for \u201cwedding dresses\u201d have also grown.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>France<\/strong><span style=\"font-weight: 400\">, bucket hats and baseball caps are on the rise. There is a significant contrast in fashion searches: multicolour sequin tops and joggers are the most popular items this week.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <\/span><strong>Italy<\/strong><span style=\"font-weight: 400\">, logo T-shirts in different colours have been the most popular products of the week.\u00a0<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 04.01.20<\/h6>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Global searches<\/strong> for lingerie continue to grow week on week, they are currently up 15%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Nike<\/strong> is the brand most searched globally over the last seven days, followed by Gucci and Off-White.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <strong>items most in demand<\/strong> are; Gucci\u2019s All Over Logo lingerie set, Converse x Fear of God\u2019s Chuck 70, UGG\u2019s Scuffette slippers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <strong>US<\/strong> Balenciaga, Off-White and Gucci are the most searched brands while shoppers are looking for T-shirts and sneakers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <strong>UK<\/strong> shoppers are searching for slouchy items \u2013 trainers, joggers, tracksuits and slippers. Stone Island and C.P. Company remain the most wanted brands. In London people are searching for joggers and fleeces.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <strong>Australia<\/strong>, sneakers, dresses and sweats are the most popular categories. Searches for men\u2019s underwear are also rising; they are currently up 11% WoW.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <strong>Canada<\/strong> the most searched for brands are Balenciaga, Gucci and Stone Island.\u00a0 Shoppers are searching for puffer jackets and chelsea boots.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <strong>Germany,<\/strong> people are searching for sporty items; tracksuits (Adidas Originals, Nike) hoodies (Lacoste) and sneakers (Vans Blue Ultrarange Exo LX) are the most searched products this week.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <strong>Spain<\/strong>, bodysuits, logo hoodies and backpacks are trending. Summer pieces are also seeing a search increase, such as espadrilles, caftans, and swimsuits.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In <strong>France<\/strong>, there has been a significant rise in searches for comfortable clothing: sweatshirts, leggings and pyjama bottoms as well as feel-good items such as rings and mini bags.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In<strong> Italy<\/strong> sneakers \u2013 in particular those by Alexander McQueen and OffWhite \u2013 and Comme Des Garcons\u2019 heart logo t-shirt are the most wanted products of the week.<\/span><\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Wednesday 03.25.20<\/h6>\n<ul>\n<li>In the US searches for sneakers are trending, followed by searches for slides and leather mules. Most searched brands include Birkenstock and Ugg.<\/li>\n<li>In the UK shoppers are searching for trainers and hoodies, while the most wanted brands are: Stone Island, C.P. Company and Converse. Searches for yoga leggings are trending in London.<\/li>\n<li>In France, products that have seen the biggest rise in searches include Adidas tracksuit bottoms and Nike air max 98 premium. Both male and female shoppers are looking for men\u2019s cardigans.<\/li>\n<li>In Germany, trending search terms include: sneakers and hoodie sports jackets. Demand for sports brands has increased with Adidas training shoes, Nike Air Force trainers, Nike training tracksuit and Nike t-shirts being amongst the most searched for items over the past week.<\/li>\n<li>In Spain shoppers are looking for tunics and long sleeve t-shirts. Alongside that interest for sports items has also gone up, including Nike training shoes and backpacks.<\/li>\n<li>In Italy, shoppers are looking mainly for sweatshirts. The majority of searches show an interest in streetwear items. The most commonly searched brands over the past week are Palm Angels, Marcelo Burlon, Off-White, GCDS, Heron Preston and Balenciaga.<\/li>\n<li>Global searches for lingerie have increased 9% week on week with Agent Provocateur, Off-White and Bluebella being the most popular brands in searches. Most searches coming from London and New York<\/li>\n<li>The brands most searched globally over the last seven days are; 1) Nike 2) Gucci 3) Off-White<\/li>\n<\/ul>\n<h6 style=\"color: #fb4303\">Monday 03.23.20<\/h6>\n<ul>\n<li>In the US shoppers are searching for comfy sports clothing, in particular Nike and Adidas.<\/li>\n<li>In the UK shoppers are looking for hoodies, sweatshirts, cropped sweaters, backpacks and gilets. Searches for cardigans are trending in London.<\/li>\n<li>In Spain shoppers are searching for relaxed items; denim jackets, kimonos and woven bags. Gucci\u2019s NY Yankees sneakers, Lacoste\u2019s blue tie-dye sweatshirt and Melissa\u2019s Neon Jelly shoes are all popular.<\/li>\n<li>In Italy shoppers are searching for printed shirts and blouses from Etro, Versace Medusa Jewellery and Dolce and Gabbana\u2019s raffia tote.<\/li>\n<li>In France shoppers are looking for colourful clothes \u2013 Valentino\u2019s Tribe Sneakers, Gucci\u2019s Donald Duck jumper, Lacoste\u2019s tie dye puffer jacket and Jacquemus\u2019s colourful Riviera bag are the most wanted products.<\/li>\n<li>In Germany shoppers are searching for Gucci loafers, Lacoste\u2019s hoodie and court shoes by Hobbs.<\/li>\n<li>In the Netherlands shoppers are searching for Versace patterned shirts, Reply kaftans, loafers and gowns. But comfortable clothing is also popular: Nike joggers and Ugg slippers are in the top five most searched items.<\/li>\n<li>In Australia tops are the most searched category. There are specific searches for various neckline types including &#8220;v neck&#8221; and &#8220;funnel neck&#8221;.<\/li>\n<li>In Canada shoppers are searching for vests, T-shirts and sweatpants. However, searches for tie-dye are also trending, followed by searches for pearl necklaces and platform sandals.<\/li>\n<li>The brands most searched globally over the last seven days are; 1) Gucci 2) Balenciaga 3) Stone Island<\/li>\n<li>The categories most in demand right now are; 1) Sneakers 2) Pants 3) Jackets<\/li>\n<li>Work related bags and accessories are seeing the biggest decline in sales, most notably wallets, shoulder bags, totes and backpacks. Jumpsuits, dresses and sunglasses are also categories that have seen global decline.<\/li>\n<li>The most wanted items for women are; 1) Oska Yasha Linen trousers 2) Spanx leggings 3) Converse Chuck Taylor Hi Lift<\/li>\n<li>The most wanted items for men are; 1) Stone Island cotton cargo trousers 2) Asics Gel Pulse 10 3) Nike pants<\/li>\n<\/ul>\n<p>About Lyst<\/p>\n<p>Lyst is the world\u2019s biggest fashion search platform, used by over 100 million shoppers each year to find the items they love and decide what to buy. More than 6 million products from brands including Burberry, Fendi, Gucci, Prada and Saint Laurent can be accessed through Lyst\u2019s single search bar and app, offering shoppers convenience and unparalleled choice. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the rapid spread of coronavirus Covid-19 continues to affect our daily lives around the world, global fashion search platform [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[16,17,18,19,20,21,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Stay At Home\u2019 Searches: A Live Fashion Data Blog &mdash; Lyst UK<\/title>\n<meta name=\"description\" content=\"As the rapid spread of coronavirus Covid-19 continues to affect our daily lives around the world, global fashion search platform Lyst is tracking its effect on our online fashion searches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lyst.co.uk\/data\/stay-at-home-searches-a-live-fashion-data-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Stay At Home\u2019 Searches: A Live Fashion Data Blog &mdash; 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