The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products.<\/p>\n
To compile the results, global fashion search platform Lyst analyzes the online shopping behavior of more than five million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.<\/p>\n","previous_quarter":"Q1 2019","hottest_brands_section_title":"Hottest brands","brand_1":"Gucci<\/a>","brand_2":"Off-White<\/a>","brand_3":"Balenciaga<\/a>","brand_4":"Valentino<\/a>","brand_5":"Prada<\/a>","brand_6":"Versace<\/a>","brand_7":"Fendi<\/a>","brand_8":"Stone Island<\/a>","brand_9":"Nike<\/a>","brand_10":"Saint Laurent<\/a>","brand_11":"Vetements<\/a>","brand_12":"Burberry<\/a>","brand_13":"D&G<\/a>","brand_14":"Givenchy<\/a>","brand_15":"Palm Angels<\/a>","brand_16":"Adidas<\/a>","brand_17":"Moncler<\/a>","brand_18":"Moschino<\/a>","brand_19":"Yeezy<\/a>","brand_20":"Balmain<\/a>","previous_rank_brand_1":"2","previous_rank_brand_2":"1","previous_rank_brand_3":"3","previous_rank_brand_4":"4","previous_rank_brand_5":"6","previous_rank_brand_6":"8","previous_rank_brand_7":"5","previous_rank_brand_8":"7","previous_rank_brand_9":"11","previous_rank_brand_10":"10","previous_rank_brand_11":"9","previous_rank_brand_12":"12","previous_rank_brand_13":"15","previous_rank_brand_14":"14","previous_rank_brand_15":"18","previous_rank_brand_16":"19","previous_rank_brand_17":"13","previous_rank_brand_18":"23","previous_rank_brand_19":"16","previous_rank_brand_20":"17","brand_text_1":"Following 20% revenue growth, Gucci debuted its Cruise collection, unveiled a new technology allowing customers to virtually try on sneakers, and Alessandro Michele served as co-chair for the Met Gala. Gucci is back as the hottest brand after losing its spot to Off-White in Q1.","brand_text_2":"Virgil Abloh presented the SS20 menswear collection. The IKEA x Off-White rug dropped early. Serena Williams wore custom-made Nike outfits designed by Abloh during the French Open.","brand_text_3":"Balenciaga became the fastest-growing brand in couture and leather goods.<\/a> The label unveiled the Track 2 sneakers and pledged to provide two full four-year scholarships to the Pratt Institute Black Alumni organisation.","brand_text_4":"Pierpaolo Piccioli presented the men\u2019s SS20 collection. The designer continued his collaboration with Undercover\u2019s Jun Takahashi, merging luxury and streetwear while showcasing their different perspectives.","brand_text_5":"Annual revenue rose for the first time in four years.<\/a> Prada joined the anti-fur movement, announced it would be phasing out virgin nylon, and started a partnership with Oracle to improve customer experience.","brand_text_6":"Plans to double Versace's annual sales<\/a> were announced. Serena Williams wore a headline-grabbing Versace dress to the Met Gala, and Donatella Versace was nominated for a Lifetime Achievement Award at the World Fashion Awards.","brand_text_7":"A memorial was organised to honour Karl Lagerfeld. Fendi worked with British graffiti artist Pref on a capsule collection and collaborated with Call Me by Your Name<\/em> director Luca Guadagnino on its SS20 menswear collection.","brand_text_8":"Stone Island announced that its turnover was up 30% year on year. The label opened a new flagship store in Milan and debuted the latest addition to its Prototype Research series, an iridescent colour-changing parka.","brand_text_9":"Nike dropped a Stranger Things<\/em> collection with Netflix, introduced plus-size mannequins in its London flagship store, unveiled a new digital foot measurement tool, and released new \u201cJust Do It\u201d ad campaigns.","brand_text_10":"Saint Laurent\u2019s first quarter sales were up 17.5%. Keanu Reeves and Finn Wolfhard became the brand\u2019s new faces. Exclusives collections with Net-a-Porter and Mr Porter dropped and a new concept store opened in Paris.","brand_text_11":"Vetements and Reebok dropped new Spike Runner 200 colourways. The label debuted its SS20 menswear collection at a McDonald\u2019s in Paris. Kim Kardashian wore Vetements to speak at the White House.","brand_text_12":"Burberry released its new monogram collection. The brand announced it would be closing down 10 stores worldwide as part of an overhaul, and pledged to reduce its greenhouse gas emissions by 95% by 2022.","brand_text_13":"Dolce & Gabbana became the first luxury brand to extend its sizing to UK 22. The label released its summer fragrance collection, and Melania Trump wore Dolce & Gabbana to meet Queen Elizabeth II.","brand_text_14":"Givenchy unveiled a surprise sneaker collaboration with Onitsuka Tiger during its SS20 show. Ariana Grande became the new face of the label and Meghan Markle wore a custom Givenchy ensemble to Trooping the Colour.","brand_text_15":"Palm Angels partnered with Under Armour for a capsule collection. The 8 Moncler x Palm Angels collection dropped as part of the 2019 Moncler Genius project, and the label released a tongue-in-cheek anti-theft pin accessory.","brand_text_16":"Adidas shares rose by 49%. The brand teamed up with Beyonc\u00e9 to relaunch Ivy Park and released a sustainable Wimbledon collection with Stella McCartney. Adidas lost a trademark battle in the European court.","brand_text_17":"French investment group Eurazeo sold its entire 4.8% stake of Moncler's share capital.<\/a> The label announced its sales were up 14% in the first quarter of 2019. The new Moncler Genius collection with Comme des Gar\u00e7ons\u2019 Noir Kei Ninomiya was launched.","brand_text_18":"Moschino collaborated with The Sims and Playboy on two separate capsule collections. The brand debuted its SS20 collection and dressed Katy Perry and Taylor Swift in the latter\u2019s You Need to Calm Down video.","brand_text_19":"Kanye West set up an incubator for emerging designers. The Adidas x Yeezy Boost 350 v2 reflective sneakers sold out within minutes. West\u2019s partnership with Adidas is expected to generate $1.3 billion in sales by the end of 2019.","brand_text_20":"Balmain launched its first sneaker collection with a personalisation pop-up store in London. Olivier Rousteing turned the SS20 menswear show into a music festival and collaborated with Cara Delevingne on three handbags.","next_10_hottest_brands_button_text":"Show the next 10 hottest brands","report_title":"Beyonc\u00e9 and Rihanna: The Most Powerful Forces in Fashion","report_pull_quote_1_title":"31%","report_pull_quote_1_text":"Increase in searches for Adidas this quarter","report_section_image":{"ID":190,"id":190,"title":"report-portrait_3","filename":"report-portrait_3.jpg","filesize":98299,"url":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3.jpg","link":"https:\/\/www.lyst.co.uk\/data\/the-lyst-index\/q219\/report-portrait_3\/","alt":"Aurelien Meunier\/Getty Images for Fenty","author":"15","description":"","caption":"","name":"report-portrait_3","status":"inherit","uploaded_to":144,"date":"2019-07-30 16:43:48","modified":"2019-07-30 16:43:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.lyst.co.uk\/data\/wp-includes\/images\/media\/default.png","width":800,"height":1075,"sizes":{"thumbnail":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3-223x300.jpg","medium-width":223,"medium-height":300,"medium_large":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3-768x1032.jpg","medium_large-width":768,"medium_large-height":1032,"large":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3-762x1024.jpg","large-width":762,"large-height":1024,"1536x1536":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3.jpg","1536x1536-width":800,"1536x1536-height":1075,"2048x2048":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/report-portrait_3.jpg","2048x2048-width":800,"2048x2048-height":1075}},"report_text":" This quarter, the fashion industry bowed down to two trailblazing women. Robyn Rihanna Fenty and Beyonc\u00e9 Knowles-Carter were the driving forces behind the most powerful fashion brand moments of the year so far. In April, Beyonc\u00e9 revealed that she was working with Adidas on a multi-layered partnership, co-creating new performance and lifestyle products alongside relaunching her Ivy Park athleisure brand. After she announced the collaboration on Instagram, Adidas\u2019 social impressions grew by 61% within 24 hours, global searches for Beyonc\u00e9 x Adidas spiked 2,700%, and Ivy Park moved 140 positions up the Index. Global searches for Adidas increased 31% over the quarter, and the brand has moved 3 places up the Index into 16th position. <\/p>\n Just two weeks later, Rihanna became LVMH\u2019s first black female designer, with the official announcement of the launch of Fenty maison, a new luxury fashion house. While Fenty\u2019s online distribution model makes it impossible to track sales data as part of the Lyst Index formula, the brand has already generated enough social heat to make it a serious contender for the hottest brands list. In its first month of operation, the new luxury house generated more than 5,000 media articles from around the world and over 7 million social media impressions. Described by LVMH as a \u201cluxury brand for the 21st century\u201d that \u201cepitomises both the spirit of Rihanna and a new approach to modern luxury,\u201d Fenty\u2019s inclusive take on luxury fashion has delivered major marketing impact. A cast of diverse models and influencers, \u201csee-now-wear-now\u201d strategy, limited-edition product drops and the pop-up boutiques in key locations have kept Fenty front of mind with media worldwide this quarter. Will Rihanna\u2019s profile and Fenty\u2019s initial brand buzz drive meaningful sales and enduring brand loyalty with the new luxury consumer?<\/p>\n Embracing diversity remains a key initiative for the brands in the Index. Nike debuted new body- diverse mannequins, and Dolce & Gabbana became the first luxury label to extend its sizing to a UK 22 \/ US 20. Sustainability also played an important role over the past three months: Prada joined the anti-fur movement, Burberry pledged to reduce its greenhouse gas emissions, and Adidas released a fully sustainable collection in partnership with Stella McCartney. Meanwhile, Gucci, Balenciaga and Saint Laurent all pledged to stop using models under the age of 18.<\/p>\n Climbing back into the top spot, Gucci has once again reclaimed number one position in the Index, overtaking Off-White and Balenciaga and becoming the world\u2019s hottest fashion brand for the fifth time over the past two years. Despite only being responsible for 1 out of 20 products in the hottest products lists this quarter, the Italian house\u2019s core customer base continues to grow worldwide. Gucci\u2019s impactful brand moments of the quarter included a politically charged Cruise collection featuring embellished uteruses and new campaigns with Harry Styles, which contributed to the global success of the label.<\/p>\n","hottest_products_section_title":"Hottest products","hottest_products_section_intro_text":"To find the world\u2019s hottest products, Lyst\u2019s formula filters six million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colors for styles, and take into account global demand per volume of stock available.","hottest_products_section_background":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/07\/hottest-products-bg4.jpg","womens_report_title":"The Next Generation It Bags","womens_report_text":" Off-White\u2019s Jitney 1.4 \u201cCash Inside\u201d bag is the world\u2019s hottest fashion product this quarter. Part of the Pre-Fall collection, inspired by the Hampton Jitney bus line, demand was building weeks before its actual release on June 14th; it then sold out across multiple retailers in a matter of days. In third position, Chlo\u00e9\u2019s C mini croc effect shoulder bag quickly became a new addition to the brand\u2019s stellar catalogue of \u201cIt bags.\u201d The C was the most-viewed product for the French house this quarter, responsible for driving a 900% quarter on quarter increase in global searches for the brand. <\/p>\n Bottega Veneta\u2019s \u201cThe Pouch\u201d takes the fifth spot in the Hottest Women\u2019s Products<\/a> list. Designed by the brand\u2019s new Creative Director, Daniel Lee, the minimalist clutch has discreetly been taking over Instagram, constantly selling out and sparking more than 10,000 views a month since its launch. Lee\u2019s takeover has turned Bottega Veneta into one of the most talked-about fashion brands of the year, inspiring the creation of the Instagram account @newbottega, a tribute to his designs reminiscing of the @oldceline account dedicated to Phoebe Philo\u2019s time at C\u00e9line. This quarter, Bottega Veneta climbed 8 places in the Index\u2019s Hottest Brands ranking. <\/p>\n