The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products.<\/p>\n
To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.<\/p>\n","previous_quarter":"Q2 2019","hottest_brands_section_title":"Hottest brands","brand_1":"Off-White<\/a>","brand_2":"Balenciaga<\/a>","brand_3":"Gucci<\/a>","brand_4":"Versace<\/a>","brand_5":"Prada<\/a>","brand_6":"Valentino<\/a>","brand_7":"Fendi<\/a>","brand_8":"Burberry<\/a>","brand_9":"Saint Laurent<\/a>","brand_10":"Vetements<\/a>","brand_11":"Stone Island<\/a>","brand_12":"Nike<\/a>","brand_13":"Givenchy<\/a>","brand_14":"Moncler<\/a>","brand_15":"Dolce & Gabbana<\/a>","brand_16":"Bottega Veneta<\/a>","brand_17":"Alexander McQueen<\/a>","brand_18":"Moschino<\/a>","brand_19":"Balmain<\/a>","brand_20":"Loewe<\/a>","previous_rank_brand_1":"2","previous_rank_brand_2":"3","previous_rank_brand_3":"1","previous_rank_brand_4":"6","previous_rank_brand_5":"5","previous_rank_brand_6":"4","previous_rank_brand_7":"7","previous_rank_brand_8":"12","previous_rank_brand_9":"10","previous_rank_brand_10":"11","previous_rank_brand_11":"8","previous_rank_brand_12":"9","previous_rank_brand_13":"14","previous_rank_brand_14":"17","previous_rank_brand_15":"13","previous_rank_brand_16":"37","previous_rank_brand_17":"22","previous_rank_brand_18":"18","previous_rank_brand_19":"20","previous_rank_brand_20":"27","brand_text_1":"Virgil Abloh announced he would be taking some time off for health considerations. Farfetch purchased New Guards Group which operates Off-White for $675 million.","brand_text_2":"Balenciaga released its F\/W \u201819 campaign featuring real-life couples, and launched paper-bag inspired phone holders. The \u201cBalenciaga: Shaping Fashion\u201d exhibition opened in Australia.","brand_text_3":"Harry Styles became the face of Gucci\u2019s first gender fluid fragrance, and the brand unveiled a fine jewellery collection. A Global Head of Diversity, Equity and Inclusion joined, and a model made headlines for writing a protest slogan on their hands at the S\/S \u201820 show.","brand_text_4":"Jennifer Lopez closed the Versace S\/S \u201820 show in a re-edition of the iconic jungle dress that inspired Google to launch image search. Donatella Versace became a Stonewall Ambassador and celebrated Pride in NYC.","brand_text_5":"Prada\u2019s profits jumped nearly 50% in the first half of 2019. The brand debuted a recycled \u2018Re-nylon\u2019 bag, and announced it would be holding another \u2018Shaping the Future\u2019 conference on ethics in the workplace.","brand_text_6":"Adut Akech and Anwar Hadid became the brand\u2019s new faces. Pieces from the Valentino x Undercover collaboration launched, and the house announced it would be holding its next couture show in Beijing.","brand_text_7":"Fendi paid homage to Karl Lagerfeld during its couture show. The house announced a collaboration with Nicki Minaj, launched the men\u2019s Baguette bag and unveiled a Chinese Valentine\u2019s Day collection.","brand_text_8":"Burberry reported faster than expected sales growth. The label launched a sustainable capsule collection, hosted its first carbon neutral show, and partnered with Apple on a new messaging service for VIP clients.","brand_text_9":"Saint Laurent teamed up with Google to release a \u201csmart\u201d backpack, launched a pair of $65 flip flops with Havaianas, and unveiled a new fragrance with singer Dua Lipa.","brand_text_10":"Demna Gvasalia stepped down from Vetements. The brand showed its S\/S \u201820 collection in a Paris branch of McDonald's and released a hoodie with the slogan \u201cIt\u2019s my birthday and all I got was this overpriced hoodie from Vetements\u201d.","brand_text_11":"Stone Island collaborated with Nike Golf, and opened a childrenswear store in Milan. The brand announced it would be displaying archive pieces at an exhibition in Tokyo.","brand_text_12":"Nike\u2019s revenue rose 7% to almost $11 billion. The brand launched a sneaker subscription service for kids and pledged to use 100% renewable energy by 2025. A rare pair of Nike sneakers sold at Sotheby\u2019s for $437,500.","brand_text_13":"Givenchy released a video for its F\/W \u201819 campaign featuring Ariana Grande, and announced South Korean singer Kang Daniel as a new face of Givenchy Beauty.","brand_text_14":"Moncler posted an 18% revenue increase in the second quarter. The label announced Will Smith as the face of the Genius Is Born Crazy campaign and released the Simone Rocha x Genius collection.","brand_text_15":"Dolce & Gabbana became one of the first European luxury brands to extend its women\u2019s collection up to size UK 22. The house showed its Alta Moda collection and released a new fragrance.","brand_text_16":"A year after Daniel Lee became Creative Director, Bottega Veneta enters the Index for the first time. The brand\u2019s shoes and bags were worn by many of the attendees at the S\/S \u201820 shows, while the \u2018New Bottega\u2019 Instagram fan account<\/a> has a cult following.","brand_text_17":"Alexander McQueen unveiled its F\/W \u201819 campaign featuring Kate Moss. Beyonc\u00e9 wore the brand to the world premiere of The Lion King, and the oversize sole sneakers continue to drive significant sales.","brand_text_18":"Jeremy Scott presented the brand\u2019s S\/S \u201820 collection inspired by Pablo Picasso. Moschino premiered its F\/W \u201819 campaign inspired by Dynasty, and released its Moschino x The Sims capsule collection.","brand_text_19":"Balmain announced it would no longer use fur, and Creative Director Olivier Rousteing joined Instagram\u2019s \u201cShopping From Creators\u201d program, allowing fans to shop the brand\u2019s pieces through his social media feed.","brand_text_20":"Killing Eve\u2019s Jodie Comer was named as the face of Loewe\u2019s S\/S \u201920 campaign. The brand\u2019s sneakers and popular wicker bags boosted demand this quarter, pushing it into the Index hottest brands list for the first time.","next_10_hottest_brands_button_text":"Show the next 10 hottest brands","report_title":"","report_pull_quote_1_title":"","report_pull_quote_1_text":"","report_section_image":false,"report_text":"","hottest_products_section_title":"Hottest products","hottest_products_section_intro_text":"To find the world\u2019s hottest products, Lyst\u2019s formula filters more than six million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account global demand per volume of stock available.","hottest_products_section_background":false,"womens_report_title":"Bottega Veneta\u2019s breakthrough quarter","womens_report_text":" Bottega Veneta\u2019s padded sandals are the hottest shoes in the world. The hand-stitched, matelass\u00e9 quilted leather mules with a squared sole retail for $790, and this quarter were responsible for over 27,000 online searches each month. The Bottega Veneta Pouch clutch bag, the fifth hottest women\u2019s product of The Lyst Index Q2 2019<\/a>, continues to drive significant demand too, alongside the brand\u2019s mesh pumps, and Lido and Stretch sandals. Searches for Bottega Veneta shoes spiked 156% during September\u2019s S\/S \u201820 fashion shows, where they were a fixture on front row feet. With search, sales and social mentions all soaring under new Creative Director Daniel Lee, Bottega Veneta has climbed 21 places in the Index hottest brands ranking, entering the list for the first time.<\/p>\n The Adidas Continental 80 sneakers are the only other shoes to make the hottest women\u2019s products list this quarter, coming in third place. Retailing at $80 and worn by celebrity influencers including Kendall Jenner, Hailey Bieber and Sofia Richie, searches for the sneakers have increased 170% this quarter. <\/p>\n Jacquemus\u2019 S\/S \u201820 runway show held in the lavender fields of Provence boosted the brand\u2019s social mentions by 1,343% this quarter, and the pocket-sized Le Chiquito bag is back among the hottest women\u2019s products for a second time this year. Le Chiquito was responsible for over 12,500 monthly searches over the last quarter, with global demand for Jacquemus currently up 131% year-on-year. While not yet in the top 20, the brand is moving fast: Jacquemus has jumped 37 positions in The Lyst Index hottest brands list this quarter. <\/p>\n Paco Rabanne is also heating up. Fifty years on from its original incarnation, the reissued 1969 metal shoulder bag is this quarter\u2019s tenth hottest women\u2019s product, marking the first appearance in the Index for Paco Rabanne. Global searches for the brand are currently up 31% year-on-year, with the Influencer-approved 1969 bag, as seen on Priyanka Chopra and Emily Ratajkowski, the most wanted product. <\/p>\n Summer seasonality made for an interesting mix in this quarter\u2019s hottest women\u2019s products list, which includes both a wool sweater and a bikini. Mansur Gavriel\u2019s cloud print sweater sold out within weeks of being presented at the brand\u2019s \u201csee-now, buy-now\u201d F\/W \u201819 showcase in New York, becoming one of the fastest moving products on Lyst. Meanwhile, in seventh position, Fendi\u2019s FF motif bikini is the swimsuit of the summer thanks to a 31% rise in page views this quarter. After being worn by rapper Nicky Minaj in June, the two-piece generated a 3,354% spike in social mentions, and multiple colourways quickly sold out across retailers.<\/p>\n","hottest_womens_products_block_title":"Hottest women's products","womens_products_video":"","womens_product_name_1":"Bottega Veneta padded sandals","womens_product_name_2":"Jacquemus Le Chiquito mini bag","womens_product_name_3":"Adidas Continental 80 sneakers","womens_product_name_4":"Mansur Gavriel cloud print sweater","womens_product_name_5":"Prada black Nylon flat pouch","womens_product_name_6":"Reformation Juliette dress","womens_product_name_7":"Fendi FF motif bikini","womens_product_name_8":"Balenciaga safety pin earring","womens_product_name_9":"Hudson Jeans belted jumpsuit","womens_product_name_10":"Paco Rabanne 1969 shoulder bag","womens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/1-womens.jpg","womens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/2-womens.jpg","womens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/3-womens.jpg","womens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/4-womens.jpg","womens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/5-womens.jpg","womens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/6-womens.jpg","womens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/7-womens.jpg","womens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/8-womens.jpg","womens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/9-womens.jpg","womens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/10-mens.jpg","mens_report_title":"The New streetwear staples","mens_report_text":" The hottest men\u2019s products list continues to be dominated by streetwear and sportswear-inspired items. Since The Lyst Index began, there has never been a suit, tailored jacket or formal shirt among the hottest men\u2019s products. Moncler\u2019s Bramant Puffer jacket is the hottest men\u2019s product this quarter. Taken from the Moncler design archives, with the classic logo chest patch, the $1000+ down jacket was responsible for a 92% increase in searches in September. Luxury puffer coats remain a powerful trend worldwide, and Moncler is leading the charge. The brand has moved up 3 places into 14th position in the hottest brands list this quarter, and is on an upwards trajectory moving into outerwear season in the northern hemisphere. <\/p>\n But it wasn\u2019t all about down jackets this summer, as a pair of luxury printed swim shorts takes ninth place in the hottest men\u2019s products list. As seen on Jeff Bezos, the Vilebrequin octopus print swim shorts were searched for on Lyst more than 4,000 times over the past 3 months, while the brand saw a 105% rise in page views this quarter.<\/p>\n Gucci belts have placed eight times in the hottest women\u2019s products list over the last 2 years, with the blockbuster hit now entering the men\u2019s ranking for the first time. The second hottest product this quarter, the men\u2019s leather belt with Double G buckle has been averaging 110,000 global online searches a month since July. Luxury belts are proving an increasingly powerful product category, and Gucci\u2019s version is currently the hero product: it drives four times more searches than the second most popular option, Off-White\u2019s industrial belt.<\/p>\n Burberry\u2019s UK train ticket print, part of Riccardo Tisci\u2019s B Series of monthly product drops, captured media and customer attention when it first surfaced in spring on a keyring, which itself was a way of \u2018unlocking\u2019 access to a further product drop. The cardholder, this quarter\u2019s fourth hottest product, reignited heat for a design that was initially only available to purchase for 24 hours via Burberry\u2019s Instagram. Thousands of customers searched for the train ticket print leather card case this quarter, which sold out soon after its release. Meanwhile, Vetements\u2019 cap embroidered with a genetically modified motif is the eighth hottest product of the quarter, with searches for the brand\u2019s caps up 136% in August. On the day Creative Director Demna Gvasalia announced he had decided to step down, searches for Vetements increased by 22%. <\/p>\n Sneakers remain the hottest men\u2019s product category overall, with Nike\u2019s Air Jordan 1 Mid SE sneakers entering the hottest products list in third place. Thanks to constant stylistic reinventions, Nike\u2019s Air Jordan range stays top of mind among fans worldwide; searches for the style were up 31% this quarter. In May Adidas released a new version of its RS Ozweego sneakers as part of its ongoing collaboration with Raf Simons, which contributed to a 41% increase in searches for Ozweego sneakers over the last three months. Now completely sold out, the Raf Simons pair\u2019s resale price is on average 38% higher than the original retail price of $350.<\/p>\n","mens_products_video":"","hottest_mens_products_block_title":"Hottest men's products","mens_product_name_1":"Moncler Bramant puffer jacket","mens_product_name_2":"Gucci leather belt with Double G buckle","mens_product_name_3":"Nike Air Jordan 1 Mid SE sneakers","mens_product_name_4":"Burberry train ticket print leather card case","mens_product_name_5":"Adidas by Raf Simons Ozweego sneakers","mens_product_name_6":"Stone Island logo patch sweatshirt","mens_product_name_7":"Amiri Track distressed striped jeans","mens_product_name_8":"Vetements embroidered cap","mens_product_name_9":"Vilebrequin octopus print swim shorts","mens_product_name_10":"Nike Tech Hip Pack bag","mens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/1-mens.jpg","mens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/2-mens.jpg","mens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/3-mens.jpg","mens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/4-mens.jpg","mens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/5-mens.jpg","mens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/6-mens.jpg","mens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/7-mens.jpg","mens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/8-mens.jpg","mens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/9-mens.jpg","mens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/10-mens.jpg","email_section_background":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2019\/10\/emailbg-q319.jpg","email_section_text":" To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n Sign up here to receive the next instalment direct to your inbox.<\/p>\n","contact_form_id":"147","report_title_1":"Lifting the Lid on The Lyst Index","report_text_1":" In the two years since The Lyst Index launched, three brands have appeared every quarter: Balenciaga, Gucci, and Vetements \u2013 with Balenciaga and Gucci consistently placing among the top three brands. Off-White and Valentino have made the hottest brands list for every Index bar one.<\/p>\n While brands rise and fall, with Bottega Veneta and Loewe being two new additions this quarter, the hottest brands form an exclusive club: to date, just 25 brands have made the cut. 80% of the brands from the first edition of The Lyst Index are still in the report, and on average fewer than two new brands join the ranks each quarter.<\/p>\n So what does it take to become one of the 20 hottest brands in the world? Beyond creating desirable collections and products that are widely promoted and sold, capturing consumers\u2019 imagination, this quarter we deep dive into two years of data from The Lyst Index to reveal the attributes and strategies shaping the 20 hottest brands.<\/p>\n","report_title_2":"People & places","report_text_2":" 65% of the top 20 brands\u2019 creative directors have a public social media presence, with an average of 2 million followers each. The most followed is Balmain\u2019s Olivier Rousteing with 5.5 million Instagram followers, although several including Bottega Veneta\u2019s Daniel Lee and Alexander McQueen\u2019s Sarah Burton eschew public profiles. This quarter, social mentions spiked around Demna Gvasalia announcing his departure from Vetements, and Virgil Abloh taking some time away from Off-White. This suggests consumer interest in the designers behind the brands remains high.<\/p>\n The average age of the top 20 brands\u2019 creative director is 47 \u2013 Miuccia Prada is the oldest at 70, and Bottega Veneta\u2019s Daniel Lee is the youngest at 32 \u2013 and on average they have held the role for 11 years. Currently, just 25% of the top 20 brands have female creative directors, and 90% of the creative directors are white. Addressing diversity and inclusion is a priority among the top 20, with Kering recently appointing a Chief Diversity, Inclusion, and Talent Officer. The average tenure of a CEO in the top 20 brands is slightly shorter than the creative directors at 9.5 years, and 15% are female. <\/p>\n The majority of this quarter\u2019s top 20 brands are based in Italy (50%) or France (25%). Five are located elsewhere: Alexander McQueen and Burberry (UK), Loewe (Spain), Nike (US) and Vetements (Switzerland). All of the top 20 brands show collections at Milan or Paris Fashion Week, with three exceptions: Burberry, which shows at London Fashion Week, and Nike and Stone Island, which don\u2019t hold regular fashion shows.<\/p>\n With the exception of Vetements and Off-White, at five and seven years old respectively, many of this quarter\u2019s top 20 brands have decades of heritage. 20% is more than 100 years old, while 45% are 50-100 years old. But the youngest of the group, Vetements, has made the hottest brands list for every Index.<\/p>\n","report_title_3":"Product & pricing","report_text_3":" The womenswear<\/a>\/menswear<\/a> split of all the products offered by this quarter\u2019s top 20 brands is 60\/40. Stone Island is the only brand ever to have entered the Index that only has products in one of these categories. <\/p>\n Clothing makes up 45% of the top 20 brands\u2019 products, with shoes<\/a> accounting for 25%, accessories<\/a> for 17% and bags<\/a> for 13%.<\/p>\n Sneakers<\/a> are a category of outsized importance, making up 56% of the top 20 brands\u2019 footwear category, equivalent to 14% of their overall product range. Over the last quarter, 22% of all orders for the top 20 brands included a pair of sneakers. A quarter of all The Lyst Index\u2019s hottest products ever have been sneakers.<\/p>\n Within clothing, across both female and male categories, the most prevalent categories are jackets<\/a> (15%), T-shirts (13%) and tops (12%). Sweats make up 8% of the top 20 brands\u2019 clothing, and suits just 1%, indicating the continued popularity of sportswear. Jeans<\/a> remain a key category sitewide, but for the top 20 brands they make up just 3% of their clothing range.<\/p>\n When it comes to pricing, 14% of the top 20 brands\u2019 products cost less than $200, with 29% falling between $200 and $500. 17% of their products are priced between $500 and $750, while 40% are over $750. <\/p>\n For The Lyst Index hottest products, the sweet spot is $510 \u2013 the average price of all the products that have ever made the ranking. 57% of The Lyst Index\u2019s hottest products have featured a noticeable logo.<\/p>\n","report_title_4":"Social media & marketing","report_text_4":" Social media data plays a part in determining The Lyst Index brand rankings, so perhaps unsurprisingly all of the top 20 brands have a robust owned and earned social media presence. On average they have 24.3m followers each across Instagram, Facebook, Twitter, YouTube, LinkedIn, and Weibo combined. Over the last quarter, Nike, Gucci, and Versace were the most talked-about of the top 20 brands on social media. Together, the top 20 brands\u2019 names have been used as hashtags over 416m times on Instagram, while those active on YouTube have amassed more than 769m views between them. <\/p>\n Nike is the most followed brand on this quarter\u2019s Index with over 137m followers (not including its subsidiary accounts such as @NikeSportswear and @NikeWomen, which also have millions of followers). In second place is Gucci with 62.6m followers, followed by Burberry at 42.8m. Chanel (77.8m), Louis Vuitton (70.5m) and Dior (56.3m) are heavily followed but are not currently included in The Lyst Index due to their distribution models.<\/p>\n But having the largest social media following isn\u2019t essential for success in the Index: Vetements (3.6m followers) and Balenciaga (13.2m followers) have made the hottest brands list of The Lyst Index every time, while Off-White (8.6m followers, or 13.3m including Virgil Abloh\u2019s personal following) has placed first or second for the last 6 quarters running.<\/p>\n Celebrities and influencers remain an important way for many of the top 20 brands to inspire consumers. This quarter Gucci continued its partnership with Harry Styles, Fendi announced a collaboration with Nicki Minaj and social media mentions of Versace spiked 5822% in the 24 hours following Jennifer Lopez\u2019s appearance at the brand\u2019s S\/S \u201820 show.<\/p>\n Collaboration with other brands, as well as companies in different verticals, is also a part of the strategy for many of the top 20 brands. Off-White and Vetements are among the most prolific collaborators, between them having recently partnered with brands ranging from Rimowa, Reebok and Canada Goose to Ikea and Evian. Hospitality brand extensions, from the Gucci Osteria restaurant in Florence to Prada\u2019s acquisition of the Marchesi 1824 patisserie, are also a feature of the top 20. 75% have a fragrance or beauty line, 55% offer childrenswear and 30% have a homeware range.<\/p>\n Sustainability and corporate responsibility are increasingly important for the top 20 brands, with 50% having signed the G7 Fashion Pact and 45% having sustainability information on their website. 40% of the top 20 brands, or their parent companies, have pledged to go carbon neutral, while Balmain, Burberry, Gucci, Prada and Versace have publicly committed to stop using fur.<\/p>\n","report_video_1":"