{"id":6056,"date":"2021-04-28T07:50:18","date_gmt":"2021-04-28T06:50:18","guid":{"rendered":"https:\/\/www.lyst.co.uk\/data\/?post_type=the_lyst_index&#038;p=6056"},"modified":"2021-10-15T17:47:06","modified_gmt":"2021-10-15T16:47:06","slug":"q121","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.co.uk\/data\/the-lyst-index\/q121\/","title":{"rendered":"The Lyst Index: Fashion&#8217;s Hottest Brands and Products Q1 2021"},"content":{"rendered":"","protected":false},"featured_media":6079,"template":"","acf":{"brand_1":"Gucci","brand_10":"Off-White","brand_11":"Versace","brand_12":"Burberry","brand_13":"Fendi","brand_14":"Valentino","brand_15":"Alexander McQueen","brand_16":"Loewe","brand_17":"Givenchy","brand_18":"Jacquemus","brand_19":"Balmain","brand_2":"Nike","brand_20":"Stone Island","brand_3":"Dior","brand_4":"Balenciaga","brand_5":"Moncler","brand_6":"Prada","brand_7":"Louis Vuitton","brand_8":"Bottega Veneta","brand_9":"Saint Laurent","brand_text_1":"<ul>\r\n<li>The North Face collaboration released<\/li>\r\n<li>Started selling digital sneakers with Wanna<\/li>\r\n<li>Dressed Billie Eilish and Harry Styles for the Grammys<\/li>\r\n<\/ul>","brand_text_10":"<ul>\r\n<li>Launched \u2018I support Black women\u2019 campaign with activist Trinice McNally<\/li>\r\n<li>Introduced Imaginary TV video platform<\/li>\r\n<li>Announced seven new sneakers with Nike<\/li>\r\n<\/ul>","brand_text_11":"<ul>\r\n<li>Launched Medusa Power Talks on Clubhouse<\/li>\r\n<li>Introduced new monogram for F\/W \u201921<\/li>\r\n<li>S\/S \u201921 campaign features Kendall Jenner, Precious Lee and Hailey Bieber<\/li>\r\n<\/ul>","brand_text_12":"<ul>\r\n<li>Reported digital sales growth &gt;50% in their Q3 FY21<\/li>\r\n<li>Recognised in the Bloomberg Gender-Equality Index for first time<\/li>\r\n<li>Launched virtual store with Elle Digital Japan<\/li>\r\n<\/ul>","brand_text_13":"<ul>\r\n<li>Debuted collections designed by Kim Jones<\/li>\r\n<li>Demi Moore, Kate Moss and Naomi Campbell featured in S\/S \u201921 haute-couture show<\/li>\r\n<li>Appointed actress Song Hye-Kyo as an ambassador<\/li>\r\n<\/ul>","brand_text_14":"<ul>\r\n<li>Presented S\/S \u201821 haute-couture virtually at Rome\u2019s Galleria Colonna<\/li>\r\n<li>Launched editorial partnership with comedian Elsa Majimbo<\/li>\r\n<li>Partnered with Startupbootcamp on fashion tech<\/li>\r\n<\/ul>","brand_text_15":"<ul>\r\n<li>Announced resale collaboration with Vestiaire Collective<\/li>\r\n<li>Parent company Kering confirmed the brand is fur-free<\/li>\r\n<li>Donated surplus material to fashion students<\/li>\r\n<\/ul>","brand_text_16":"<ul>\r\n<li>Presented F\/W \u201921 as a newspaper supplement<\/li>\r\n<li>Launched Surplus Project bags made from surplus leather<\/li>\r\n<li>Announced Loewe Foundation \/ Studio Voltaire award for under-represented artists<\/li>\r\n<\/ul>","brand_text_17":"<ul>\r\n<li>Matthew M. Williams presented his 2nd RTW collection<\/li>\r\n<li>Dressed The Weeknd for his Superbowl performance<\/li>\r\n<li>Kim Kardashian, and Kendall &amp; Kylie Jenner posted selfies wearing F\/W \u201921<\/li>\r\n<\/ul>","brand_text_18":"<ul>\r\n<li>Opened temporary flower shop in Paris<\/li>\r\n<li>Released S\/S \u201921 campaign featuring couples<\/li>\r\n<li>Designer Simon Porte Jacquemus was on GQ France's cover<\/li>\r\n<\/ul>","brand_text_19":"<ul>\r\n<li>Presented travel-inspired F\/W \u201921 collection<\/li>\r\n<li>Unveiled S\/S \u201921 campaign shot in Lanzarote<\/li>\r\n<li>New episodes of L\u2019Atelier Balmain podcast released<\/li>\r\n<\/ul>","brand_text_2":"<ul>\r\n<li>Reported 59% increase in digital sales<\/li>\r\n<li>Launched first hands-free sneakers for adaptive athletes<\/li>\r\n<li>Took legal action over unauthorised \u2018Satan\u2019 shoes<\/li>\r\n<\/ul>","brand_text_20":"<ul>\r\n<li>Moncler acquired remaining 30% of the firm<\/li>\r\n<li>Announced multi-year partnership with New Balance<\/li>\r\n<li>Partnered with Turin\u2019s C2C festival on Stone Island Sound project<\/li>\r\n<\/ul>","brand_text_3":"<ul>\r\n<li>Unveiled F\/W \u201921 collection virtually at Versailles<\/li>\r\n<li>Appointed Blackpink\u2019s Kim Ji-soo global ambassador<\/li>\r\n<li>Launched Snapchat lens for trying sneakers in AR<\/li>\r\n<\/ul>","brand_text_4":"<ul>\r\n<li>Opened new store in Barcelona<\/li>\r\n<li>Launched glow-in-the-dark capsule collection<\/li>\r\n<li>Parent company Kering confirmed the brand is fur-free<\/li>\r\n<\/ul>","brand_text_5":"<ul>\r\n<li>Reported strong double-digit ecommerce growth<\/li>\r\n<li>Acquired remaining 30% of Stone Island<\/li>\r\n<li>Introduced Born to Protect jackets made from recycled materials<\/li>\r\n<\/ul>","brand_text_6":"<ul>\r\n<li>Reported online sales up by &gt;200% in FY20<\/li>\r\n<li>Presented second women\u2019s collection by Miuccia Prada and Raf Simons<\/li>\r\n<li>Held Sea Beyond ocean preservation awards with UNESCO<\/li>\r\n<\/ul>","brand_text_7":"<ul>\r\n<li>Showed F\/W \u201921 collection virtually in Paris' Louvre museum<\/li>\r\n<li>Opened new flagship store in Ginza, Tokyo<\/li>\r\n<li>Appointed Naomi Osaka brand ambassador<\/li>\r\n<\/ul>","brand_text_8":"<ul>\r\n<li>Debuted quarterly digital journal, Issued by Bottega<\/li>\r\n<li>Featured Missy Elliott in the first edition<\/li>\r\n<li>Reported positive revenue growth in 2020 despite Covid-19<\/li>\r\n<\/ul>","brand_text_9":"<ul>\r\n<li>Catherine Deneuve and Kate Moss feature in S\/S \u201921 campaign<\/li>\r\n<li>Released S\/S \u201921 film directed by Gaspar No\u00e9<\/li>\r\n<li>Opened new store in Frankfurt<\/li>\r\n<\/ul>","email_section_background":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/footer_Adam-Katz-Sinding-Backstage-Rick-Owens-Venice-Italy-Paris-Fashion-Week-Spring-Summer-2021_AKS1896-scaled_3.jpg","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n","hottest_brands_section_title":"Hottest Brands","hottest_mens_products_block_title":"Hottest Men\u2019s Products","hottest_products_section_intro_text":"<p>To find the world\u2019s hottest products, Lyst\u2019s formula filters more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account global demand per volume of stock available.<\/p>\n","hottest_products_section_title":"Hottest products","hottest_womens_products_block_title":"Hottest Women\u2019s Products","intro_background_image":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/header_Adam-Katz-Sinding-Backstage-Rick-Owens-Venice-Italy-Paris-Fashion-Week-Spring-Summer-2021_AKS0839-scaled_4.jpg","intro_text_block":"<p>The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products.<\/p>\n<p>Lyst is the definitive fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 12,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.<\/p>\n","mens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-1_q121-2.jpg","mens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-10_q121-2.jpg","mens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-2_q121-2.jpg","mens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-3_q121-2.jpg","mens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-4_q121-2.jpg","mens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-5_q121-2.jpg","mens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-6_q121-2.jpg","mens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-7_q121-2.jpg","mens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-8_q121-2.jpg","mens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/mens2-9_q121-2.jpg","mens_product_name_1":"Adidas YEEZY 450 sneakers","mens_product_name_10":"Rick Owens Geobasket sneakers","mens_product_name_2":"Moncler Gui vest","mens_product_name_3":"Prada logo bucket hat","mens_product_name_4":"Nike Dunk Low sneakers","mens_product_name_5":"Arc\u2019teryx Beta AR jacket","mens_product_name_6":"Brunello Cucinelli button-down denim shirt","mens_product_name_7":"Patagonia Classic Retro-X fleece jacket","mens_product_name_8":"Salomon XT-Wings 2 Advanced sneakers","mens_product_name_9":"Burton Edgecomb jacket","next_10_hottest_brands_button_text":"Show the next 10 hottest brands","previous_quarter":"Q4 2020","previous_rank_brand_1":"1","previous_rank_brand_10":"4","previous_rank_brand_11":"8","previous_rank_brand_12":"12","previous_rank_brand_13":"10","previous_rank_brand_14":"9","previous_rank_brand_15":"14","previous_rank_brand_16":"15","previous_rank_brand_17":"17","previous_rank_brand_18":"13","previous_rank_brand_19":"16","previous_rank_brand_2":"11","previous_rank_brand_20":"19","previous_rank_brand_3":"\u2013","previous_rank_brand_4":"2","previous_rank_brand_5":"3","previous_rank_brand_6":"5","previous_rank_brand_7":"\u2013","previous_rank_brand_8":"7","previous_rank_brand_9":"6","pull_quote_1_number":"4.3 million","pull_quote_1_text":"Likes on Instagram post of Lady Gaga and Adam Driver on the set of <i>House of Gucci<\/i>","pull_quote_2_number":"560%","pull_quote_2_text":"Spike in searches for red headbands after poet Amanda Gorman wore one to the US presidential inauguration","report_text_1":"<p>In a quarter which marked the first anniversary of the Covid-19 pandemic, ecommerce continued to be a bright spot for the fashion industry. Lyst now has 150 million annual shoppers, whose browsing and buying habits across our website and app inform The Lyst Index rankings.<\/p>\n<p>Gucci retains its position at the top of the list, thanks to strong demand from online shoppers, and its ability to create brand moments which resonate with digital audiences. As the house prepares to celebrate its 100th year, further buzz was generated by a picture of Lady Gaga and Adam Driver on the set of the forthcoming, unaffiliated movie House of Gucci. Nevertheless, there is stiff competition from Dior, which enters The Lyst Index for the first time this quarter, in third place. Previously excluded because of its distribution model, the demand for pre-owned Dior \u2013 combined with the external data which the ranking considers \u2013  makes the brand impossible to ignore. Louis Vuitton also enters for the first time this quarter, despite limited distribution through Lyst.<\/p>\n<p>Nike takes second place in Q1, buoyed partly by seasonal demand for fitness wear, but also by newsworthy moments, such as the launch of its first hands-free shoes. Designed for adaptive athletes, the Go FlyEase racer found broad appeal and is among the Lyst Index\u2019s hottest products. Nike\u2019s most talked-about moment came at the end of the quarter, though, when the sportswear giant took a legal stance against MSCHF and rapper Lil Nas X\u2019s unauthorised \u2018Satan\u2019 sneakers. That episode raises some interesting questions about how consumers interact with \u2013 and remix \u2013 products and brands. It is also a reminder of how unplanned moments can dominate the headlines for companies strongly embedded in culture. <\/p>\n<p>Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following the vaccine roll-out and anticipated opening-up in many markets. Some commentators have asked whether shoppers will divert spending from fashion to travel and experiences in the coming months. For now there are signs of pent-up demand being released for items beyond loungewear. The future for fashion brands seems a little brighter.<\/p>\n","report_text_2":"<p>Several quarters ago the prevailing mood was of hunkering down and adapting to a predominantly home-based lifestyle. Now there are signs that shoppers are eager to get out again, express themselves, and diversify away from sweats. Categories such as high heels and dresses are rising, with searches up 163% and 222% quarter-on-quarter. The Attico\u2019s Devon mules, worn by celebrities including Kylie Jenner and Hailey Bieber, are the 5th hottest women\u2019s product, while Nensi Dojaka\u2019s influencer-approved strappy dress takes 10th place. In the men\u2019s list, Brunello Cucinelli\u2019s luxurious denim shirt in 6th place typifies a kind of \u2018in-between\u2019 dressing, as a phased return to the office and social occasions begins.<\/p>\n<p>The hottest women\u2019s product in the world is the monogram jacket from The North Face x Gucci collection. Designer collaborations are nothing new, but this one stood apart. Combining Gucci\u2019s distinctive motif with The North Face\u2019s recent momentum resulted in fireworks: the jacket was all over Instagram and instantly sold-out. Resellers subsequently asked up to 5x its original price. <\/p>\n<p>Demand for pre-owned Herm\u00e8s bags was up by 430%, with the famous Kelly model particularly sought-after. Viewed as both an investment and a classic statement to elevate a variety of outfits, demonstrated by influencers including Rosie Huntington-Whiteley and Camille Charri\u00e8re, the big-ticket bag is the 2nd hottest women\u2019s product. Pre-owned luxury watches were also in demand throughout the quarter, with searches rising by 47%. Notably, female shoppers were interested in larger sizes \u2013 traditionally marketed at men \u2013 and Rolex's 40mm Submariner takes 9th place in the women\u2019s products list.<\/p>\n<p>The hottest men\u2019s product in the world are the Adidas YEEZY 450 sneakers, a futuristic-looking design from Kanye West\u2019s line which dropped in early March. The new silhouette has been a long-time coming, with teaser prototype images shared as far back as 2018. The sneakers polarised opinions on social media, but searches for YEEZY spiked 121% around their launch, with re-sellers now asking at least double their original price. Shortly after the quarter ended, Gucci and Balenciaga joined forces \u2013 the impact of which will be reflected in the following Lyst Index for Q2.<\/p>\n<p>As the world watched the US presidential inauguration in January, senator Bernie Sanders\u2019 knitted mittens may have sparked thousands of memes but it was his Burton Edgecomb jacket, the 9th hottest men\u2019s product, which sold out across multiple retailers. Searches rose 96% for the brand overall. Meanwhile demand for red headbands increased by 560% after the poet Amanda Gorman wore a Prada one to the ceremony. The satin accessory is the 6th hottest women\u2019s product of the quarter.<\/p>\n<p>Sportswear and activewear continued to be in high demand, with the \u2018gorpcore\u2019 trend for outdoors gear felt particularly strongly in menswear. Arc\u2019teryx\u2019s Beta AR jacket, Patagonia\u2019s zip-up fleece and Salomon\u2019s technical sneakers all made the list, as both city dwellers and those genuinely heading for the hills sought out hiking styles. Closing the men\u2019s hottest products list are Rick Owens\u2019 Geobasket sneakers, which were issued in \u2018pop pink\u2019 as part of the designer\u2019s S\/S \u201821 collection. With Owens rarely using bright colour in his collections, and even less so on his cult high-top sneakers, the $659 footwear quickly sold out.<\/p>\n","report_title_1":"Outlook stormy, with rays of optimism","report_title_2":"Peak sweatpant has passed","this_quarter":"Q1 2021","womens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-1_q121-2.jpg","womens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-10_q121-2.jpg","womens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-2_q121-2.jpg","womens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-3_q121-2.jpg","womens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-4_q121-2.jpg","womens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-5_q121-2.jpg","womens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-6_q121-2.jpg","womens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-7_q121-2.jpg","womens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-8_q121-2.jpg","womens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2021\/04\/womens2-9_q121-2.jpg","womens_product_name_1":"The North Face x Gucci GG canvas bomber jacket","womens_product_name_10":"Nensi Dojaka asymmetric mini dress","womens_product_name_2":"Herm\u00e8s pre-owned Kelly bag","womens_product_name_3":"Bottega Veneta Lug boot","womens_product_name_4":"Prada re-edition 2005 nylon bag","womens_product_name_5":"The Attico Devon mules","womens_product_name_6":"Prada satin headband","womens_product_name_7":"Nike Go FlyEase racer","womens_product_name_8":"Adidas x Ivy Park monogram bucket hat","womens_product_name_9":"Rolex pre-owned 40mm Submariner"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index: Fashion&#039;s Hottest Brands and Products Q1 2021<\/title>\n<meta name=\"description\" content=\"The Lyst Index is a quarterly ranking of fashion\u2019s hottest brands and products, based on Lyst shopper behaviour, conversion rates and sales, Google search data, as well as social media mentions and 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