{"id":792,"date":"2020-02-04T07:55:13","date_gmt":"2020-02-04T07:55:13","guid":{"rendered":"https:\/\/www.lyst.co.uk\/data\/?post_type=the_lyst_index&#038;p=792"},"modified":"2021-07-27T10:00:08","modified_gmt":"2021-07-27T09:00:08","slug":"q419","status":"publish","type":"the_lyst_index","link":"https:\/\/www.lyst.co.uk\/data\/the-lyst-index\/q419\/","title":{"rendered":"The Lyst Index: Fashion\u2019s Hottest Brands and Products Q4 2019"},"content":{"rendered":"","protected":false},"featured_media":814,"template":"","acf":{"brand_1":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/off-white-co-virgil-abloh\/\" style=\"color:#FFF\">Off-White<\/a>","brand_10":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/burberry\/\" style=\"color:#FFF\">Burberry<\/a>","brand_11":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/stone-island\/\" style=\"color:#FFF\">Stone Island<\/a>","brand_12":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/nike\/\" style=\"color:#FFF\">Nike<\/a>","brand_13":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/givenchy\/\" style=\"color:#FFF\">Givenchy<\/a>","brand_14":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/bottega-veneta\/\" style=\"color:#FFF\">Bottega Veneta<\/a>","brand_15":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/vetements\/\" style=\"color:#FFF\">Vetements<\/a>","brand_16":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/yeezy\/\" style=\"color:#FFF\">Yeezy<\/a>","brand_17":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/acne\/\" style=\"color:#FFF\">Acne Studios<\/a>","brand_18":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/canada-goose\/\" style=\"color:#FFF\">Canada Goose<\/a>","brand_19":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/dr-martens\/\" style=\"color:#FFF\">Dr Martens<\/a>","brand_2":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/gucci\/\" style=\"color:#FFF\">Gucci<\/a>","brand_20":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/loewe\/\" style=\"color:#FFF\">Loewe<\/a>","brand_3":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/balenciaga\/\" style=\"color:#FFF\">Balenciaga<\/a>","brand_4":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/moncler\/\" style=\"color:#FFF\">Moncler<\/a>","brand_5":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/versace\/\" style=\"color:#FFF\">Versace<\/a>","brand_6":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/fendi\/\" style=\"color:#FFF\">Fendi<\/a>","brand_7":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/prada\/\" style=\"color:#FFF\">Prada<\/a>","brand_8":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/valentino\/\" style=\"color:#FFF\">Valentino<\/a>","brand_9":"<a href=\"https:\/\/www.lyst.co.uk\/designer\/saint-laurent\/\" style=\"color:#FFF\">Saint Laurent<\/a>","brand_quote_credit_1":"Roberto Eggs, Chief Marketing &amp; Operating Officer, Moncler","brand_quote_text_1":"One key to Moncler\u2019s success is the continuous reinvention of its heritage. With Moncler Genius we moved from the traditional bi-seasonal show to a monthly launch system. We went beyond the borders of seasonality, age and taste, talking to all generations. We no longer define time by seasons but in chapters. We let our DNA be interpreted by different designers\u2019 points of view and inspirations, while always ensuring faithfulness to our unique heritage and values. The result is a universe of creativity and imagination supported by a strong and articulated editorial plan that generates great energy around the brand.","brand_quote_title":"How does your brand approach seasonality?","brand_text_1":"<ul>\r\n<li>Unveiled a new logo on Instagram<\/li>\r\n<li>Announced a new store in Miami<\/li>\r\n<li>Photos were released of Hailey Bieber's Off-White wedding dress<\/li>\r\n<\/ul>","brand_text_10":"<ul>\r\n<li>Announced a partnership with resale site TheRealReal<\/li>\r\n<li>Unveiled new Tokyo flagship store<\/li>\r\n<li>Launched holiday campaign celebrating togetherness and unity<\/li>\r\n<\/ul>","brand_text_11":"<ul>\r\n<li>Opened first Canadian flagship store in Toronto<\/li>\r\n<li>Auctioned limited edition Chinatown Invitational football jerseys<\/li>\r\n<li>Teamed up with ECCO on a range of garment-dyed boots<\/li>\r\n<\/ul>","brand_text_12":"<ul>\r\n<li>Announced revenue of $10.3bn in its second quarter<\/li>\r\n<li>Launched a line of modest swimwear<\/li>\r\n<li>Ended direct selling partnership with Amazon<\/li>\r\n<\/ul>","brand_text_13":"<ul>\r\n<li>Launched US ecommerce with exclusive capsule collection<\/li> \r\n<li>Unveiled upcycled jeans made from vintage pieces for pre-Fall \u201820<\/li>\r\n<li>Dressed Timoth\u00e9e Chalamet for the premiere of <em>The King<\/em><\/li>\r\n<\/ul>","brand_text_14":"<ul>\r\n<li>9.8% sales growth reported for the previous quarter<\/li> \r\n<li>Won 4 awards at the Fashion Awards, including Brand of the Year<\/li>\r\n<li>Launched a mini version of The Pouch bag<\/li>\r\n<\/ul>","brand_text_15":"<ul>\r\n<li>Launched a platform to support young and emerging designers<\/li> \r\n<li>Unveiled a 44-piece Star Wars capsule collection<\/li>\r\n<li>Dropped monster-print shirt and phone case featuring mash-up of classic cartoon characters<\/li>\r\n<\/ul>","brand_text_16":"<ul>\r\n<li>Pledged to move manufacturing to the Americas<\/li>\r\n<li>Released the Adidas Yeezy 500 Stone<\/li>\r\n<li>Kim Kardashian wore the new Yeezy \u2018foam runner\u2019 shoes<\/li>\r\n<\/ul>","brand_text_17":"<ul>\r\n<li>Opened new headquarters in Stockholm, Sweden<\/li>\r\n<li>Launched a collaboration with Mulberry<\/li>\r\n<li>Announced NBA star Russell Westbrook as new ambassador<\/li>\r\n<\/ul>","brand_text_18":"<ul>\r\n<li>Announced 27.7% revenue increase in its previous quarter<\/li>\r\n<li>Opened a concept showroom in Toronto that doesn\u2019t hold stock<\/li>\r\n<li>Reunited with rapper Drake\u2019s OVO brand for their 9th collaboration<\/li><\/ul>\r\n<\/ul>","brand_text_19":"<ul>\r\n<li>Reportedly on sale by its parent company for $1.5bn<\/li>\r\n<li>Unveiled 5th collaboration with Japanese brand Undercover<\/li>\r\n<li>Worn by celebrities including Kendall Jenner, Bella Hadid and Kaia Gerber<\/li>\r\n<\/ul>","brand_text_2":"<ul>\r\n<li>Launched Gucci Pin pop-up stores<\/li>\r\n<li>Announced CEO carbon neutral challenge<\/li>\r\n<li>Collaborated with Harry Styles on album merchandise<\/li>\r\n<\/ul>","brand_text_20":"<ul>\r\n<li>Opened first standalone store in NYC<\/li>\r\n<li>Presented 'Chance Encounters' exhibition at Art Basel Miami Beach<\/li>\r\n<li>Launched capsule collection inspired by ceramicist William De Morgan<\/li>\r\n<\/ul>","brand_text_3":"<ul>\r\n<li>Unveiled latest World Food Programme collaboration products<\/li>\r\n<li>Launched new Hourglass bag<\/li>\r\n<li>Dressed Emma Watson at the <em>Little Women<\/em> premiere<\/li>\r\n<\/ul>","brand_text_4":"<ul>\r\n<li>CEO Remo Ruffini named Business Leader of the Year at the Fashion Awards<\/li>\r\n<li>Opened new flagship store in Munich, Germany<\/li>\r\n<li>Launched a carbon-neutral jacket made of plant-based materials<\/li>\r\n<\/ul>","brand_text_5":"<ul>\r\n<li>Launched Holiday Saga campaign by artist Sarah Baker<\/li>\r\n<li>Jennifer Lopez wore the \u2018jungle dress\u2019 on Saturday Night Live<\/li>\r\n<li>Dressed Lizzo for the cover of British Vogue<\/li>\r\n<\/ul>","brand_text_6":"<ul>\r\n<li>Completed project to renovate historic fountains in Rome<\/li>\r\n<li>Launched the 'Prints On' collection with Nicki Minaj<\/li>\r\n<li>Collaborated with perfumer Francis Kurkdjian on scented Baguette bag<\/li>\r\n<\/ul>","brand_text_7":"<ul>\r\n<li>Hosted \u2018Shaping a Sustainable Future\u2019 conference in NYC<\/li>\r\n<li>Launched a collaboration with Adidas<\/li>\r\n<li>Ran Prada Mode \u2018travelling social club\u2019 during Frieze Art Fair in London<\/li>\r\n<\/ul>","brand_text_8":"<ul>\r\n<li>Presentation of the \u2018Daydream Couture\u2019 show in Beijing<\/li>\r\n<li>Launched holiday campaign featuring Joan Collins<\/li>\r\n<li>Collaborated with artist Emilio Villalba on limited-edition bags dring Art Basel Miami Beach<\/li>\r\n<\/ul>","brand_text_9":"<ul>\r\n<li>10.8% sales growth for previous quarter<\/li>\r\n<li>Launched Le Smoking campaign shot by Jeurgen Teller<\/li>\r\n<li>Collaborated with Leica during Paris Photo 2019<\/li>\r\n<\/ul>","email_section_text":"<p>To request information or images relating to the Lyst Index please contact press@lyst.com<\/p>\n<p>Sign up here to receive the next instalment direct to your inbox.<\/p>\n","hottest_brands_section_title":"Hottest Brands","hottest_mens_products_block_title":"Hottest Men\u2019s Products","hottest_products_section_intro_text":"To find the world\u2019s hottest products, Lyst\u2019s formula filters more than six million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. We group colours for styles, and take into account global demand per volume of stock available.","hottest_products_section_title":"Hottest Products","hottest_womens_products_block_title":"Hottest Women\u2019s Products","intro_background_image":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/q419-monolith-header-scaled-1.jpg","intro_text_block":"<p><a href=\"https:\/\/www.lyst.com\/designer\/off-white-co-virgil-abloh\/\" style=\"color:#FFF\">Off-White<\/a><\/p>\n","mens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-1.jpg","mens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-10.jpg","mens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-2.jpg","mens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-3.jpg","mens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-4.jpg","mens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-5.jpg","mens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-6.jpg","mens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-7.jpg","mens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-8.jpg","mens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/mens-q4-9.jpg","mens_product_name_1":"Moncler Maya jacket","mens_product_name_10":"Barbour Chelsea Sportsquilt jacket","mens_product_name_2":"Gucci GG wool jacquard scarf","mens_product_name_3":"Alexander McQueen exaggerated-sole leather trainers","mens_product_name_4":"Moncler Down Gui vest","mens_product_name_5":"Yeezy 500 Stone sneakers","mens_product_name_6":"Stone Island cargo trousers","mens_product_name_7":"Acne Studios Face-Patch beanie","mens_product_name_8":"Nike Air Force 1 \u201dPara-Noise\u201d trainers","mens_product_name_9":"Off-White Diag Waterfall Over hoodie","mens_report_text":"<p>Mostly composed of technical, practical and high-performance clothing, this quarter\u2019s hottest men\u2019s products list features notably dark and muted pieces, with black being the most searched for colour during that time. For the second quarter in a row, Moncler tops the hottest men\u2019s products list with one of its outerwear pieces, proving that luxury puffer coats are still leading the menswear charge. Inspired by iconic pieces of the \u201880s, the $1,200+ Maya jacket saw a 199% increase in searches in Q4. Demand for Moncler remained strong throughout the quarter, pushed by seasonality: page views increased 196%, pushing the label 10 places up into 4th position in the hottest brands list. Its Gui vest, this quarter\u2019s 4th hottest product, saw an 81% spike in views in December. <\/p>\n<p>Search volume for Off-White hoodies grew 90% over the quarter, which saw the brand\u2019s graphic Waterfall design enter the list in 9th position. Thousands of customers searched for the piece, which sold out across multiple retailers. Luxury hoodies remain a powerful product category, with over 268,000 searches this December. Meanwhile, with an average of 22,000 online monthly searches for cargo pants, Stone Island\u2019s version \u2014 as worn by rapper Drake \u2014 was the 6th hottest product this quarter. <\/p>\n<p>There were over 2 million searches for sneakers on Lyst this quarter. After having appeared as the hottest women\u2019s product in <a href=\"https:\/\/www.lyst.co.uk\/the-lyst-index\/2019\/q1\/\">The Lyst Index Q1 2019<\/a>, the Alexander McQueen exaggerated-sole sneakers enter the men\u2019s ranking for the first time. The 3rd hottest product of the quarter's three months, they have been averaging 22,200 searches a month since October. <\/p>\n<p>Thanks to a powerful collaboration with K-pop idol G-Dragon of Big Bang, the Nike Air Force 1 \u201cPara Noise\u201d sneaker is this quarter\u2019s 8th hottest product. Searches spiked 380% for the style in December, with the <a href=\"https:\/\/stockx.com\/nike-air-force-1-low-g-dragon-peaceminusone-para-noise\">resale price<\/a> for the black and white sneaker already over 150% higher than its original $200 retail price. <\/p>\n<p>Meanwhile, 126-year-old British heritage label Barbour enters The Lyst Index for the first time with its Chelsea Sportsquilt jacket, this quarter\u2019s 10th <a href=\"https:\/\/www.lyst.co.uk\/shop\/mens-clothing\/new-arrivals\/\">hottest menswear product<\/a>. Retailing at $141, there were over 75,000 searches for men\u2019s Barbour jackets between October and December, with searches for Barbour growing 143% quarter on quarter.<\/p>\n","mens_report_title":"Survivalism Kicks In","next_10_hottest_brands_button_text":"Next 10 hottest brands","previous_quarter":"Q3 2019","previous_rank_brand_1":"1","previous_rank_brand_10":"8","previous_rank_brand_11":"11","previous_rank_brand_12":"12","previous_rank_brand_13":"13","previous_rank_brand_14":"16","previous_rank_brand_15":"10","previous_rank_brand_16":"25","previous_rank_brand_17":"24","previous_rank_brand_18":"32","previous_rank_brand_19":"31","previous_rank_brand_2":"3","previous_rank_brand_20":"20","previous_rank_brand_3":"2","previous_rank_brand_4":"14","previous_rank_brand_5":"4","previous_rank_brand_6":"7","previous_rank_brand_7":"5","previous_rank_brand_8":"6","previous_rank_brand_9":"9","pull_quote_1_number":"32%","pull_quote_1_text":"increase in searches for Bottega Veneta this quarter","pull_quote_2_number":"-5","pull_quote_2_text":"positions Vetements moved to 15th hottest brand","pull_quote_3_number":"+14","pull_quote_3_text":"places makes Canada Goose the biggest mover this quarter","report_text_1":"<p>In this key commercial quarter for brands and retailers, festive gifting and seasonal mark-downs boosted sales. But despite a climate of aggressive discounting around Singles Day and Black Friday, full price sales propelled many of the quarter\u2019s hottest brands within The Lyst Index. Shoppers gravitated towards recognisable \u2018core\u2019 or non-seasonal products that are not marked down, or searched for a brand on sale but then bought full price.<\/p>\n<p>For many of the hottest brands, Q4 wasn\u2019t just about maximising sales, but was also a moment for announcing sustainability and brand purpose activities. From Prada signing a loan that will see interest rates lowered in exchange for meeting sustainability targets, to Burberry announcing a partnership with resale site The RealReal, to Gucci CEO Marco Bizzarri launching the CEO Carbon Neutral Challenge, these initiatives offset the traditional \u2018buy, buy, buy\u2019 mentality of the quarter \u2013 and point towards a wider shift in the industry.<\/p>\n<p>This quarter, Off-White retains its number one spot in The Lyst Index as the hottest brand in the world, buoyed by strong demand for its T-shirts, hoodies, sneakers and accessories. Towards the end of 2019, Off-White\u2019s founder and creative director Virgil Abloh predicted the death of streetwear in the coming decade. \u201cIn my mind, how many more T-shirts can we own, how many more hoodies, how many sneakers?\u201d he told <a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/47195\/1\/virgil-abloh-end-of-2010s-interview-death-of-streetwear\">Dazed<\/a>. But for now at least, streetwear remains the most powerful force in fashion.<\/p>\n<p>Yeezy re-enters the 20 hottest brands list this quarter, climbing 9 places to 16th position, with searches and social mentions boosted after designer Kanye West unveiled a futuristic clog \u2014 dubbed \u2018foam runner\u2019 \u2014 made from an algae-derived material and set to go on sale this year. Stone Island and Nike retain their positions as 11th and 12th hottest brands in the world respectively, and luxury brands including Balenciaga and Fendi, which have adopted a streetwear focus in recent years, continue to place highly in the Index, at 3rd and 6th place respectively.<\/p>\n<p>But some of the moves among the hottest brands suggest change is afoot. Having helped define the luxury streetwear movement, Vetements falls 5 places to 15th position, following the announcement earlier in 2019 that designer Demna Gvasalia would step down. Meanwhile, Bottega Veneta \u2013 which offers a non-streetwear take on luxury \u2013 continues its ascent, moving up 2 places after searches for the brand increased 32% during the three-month period.<\/p>\n<p>The 3 biggest movers in The Lyst Index this quarter were driven by seasonal demand for insulated outerwear and robust footwear. Moncler rises 10 places into 4th position, Canada Goose climbs 14 places into 18th position and Dr. Martens moves 12 places into 19th position. For Canada Goose and Dr. Martens, this marks their first appearance in The Lyst Index hottest brands ranking. Acne Studios was also boosted by seasonality, re-entering The Lyst Index this quarter in 17th position, propelled by demand for its bold knit accessories.<\/p>\n<p>The final Lyst Index of the decade hints at a shift towards a more sustainable and less streetwear-focused future of fashion. As the industry enters a new period of transition, we\u2019ll be tracking what really resonates with shoppers worldwide.<\/p>\n","report_title_1":"Signals of Change as the Decade Ends","this_quarter":"Q4 2019","womens_product_image_1":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-1.jpg","womens_product_image_10":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-10.jpg","womens_product_image_2":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-2.jpg","womens_product_image_3":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-3.jpg","womens_product_image_4":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-4.jpg","womens_product_image_5":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-5.jpg","womens_product_image_6":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-6.jpg","womens_product_image_7":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-7.jpg","womens_product_image_8":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-8.jpg","womens_product_image_9":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/womens-q4-9.jpg","womens_product_name_1":"Gucci GG logo belt","womens_product_name_10":"Arket down puffer coat","womens_product_name_2":"Amina Muaddi Gilda glitter crystal sandals","womens_product_name_3":"Prada Monolith leather boots","womens_product_name_4":"Acne Studios multi check scarf","womens_product_name_5":"Bottega Veneta The Pouch mini leather clutch","womens_product_name_6":"Spanx faux leather leggings","womens_product_name_7":"Balenciaga Hourglass top handle bag","womens_product_name_8":"Dr Martens Farylle ribbon lace chunky leather boots","womens_product_name_9":"UGG Scuffette II slippers","womens_report_text":"<p>In the closing quarter of the decade, the Gucci logo belt once again became the world\u2019s hottest fashion product, entering The Lyst Index for the 9th time in less than three years, and topping the list for the second time. Averaging over 165,000 online monthly searches between October and December, the best-selling accessory is a serious contender for hottest product of the decade. <\/p>\n<p>In contrast, the second hottest product of the quarter is a brand new entry in The Lyst Index. As seen on Kendall Jenner and Hailey Bieber, Amina Muaddi\u2019s Gilda heels sparked an average of 60,500 monthly searches between October and December, while the brand saw a 73% rise in views. Just a year on from the launch of her eponymous label, the Middle Eastern designer \u2014 who has over 336k Instagram followers \u2014 has developed a famous following, counting powerful style influencers such as Gigi Hadid, Dua Lipa, Katie Holmes and Jorja Smith among her fans. The latest in a series of influencer-designers making their mark through social media, Muaddi announced in December that she had been approached by Rihanna to design shoes for Fenty. That same month, the brand saw a 50% spike in searches on Lyst.<\/p>\n<p>Also seen on a host of fashion influencers \u2014 from Bella Hadid to Chiara Ferragni and Rosal\u00eda \u2014 Prada\u2019s Monolith boots offer a new take on the chunky combat boot. Part of the Autumn\/Winter \u201919 collection, interest for the lug-soled shoes peaked in November, with searches for the new style growing 994% this quarter. At the other end of the price spectrum, customers were also searching for Dr. Martens\u2019 $176 Farylle boots. With searches up 151% this quarter, the brand climbed 12 places in The Lyst Index\u2019s hottest brands ranking, entering The Lyst Index for the first time. <\/p>\n<p>A popular gifting choice this quarter, the UGG Scuffette II slippers enter the hottest women\u2019s products list in 9th position. Playing into the trends for luxury loungewear and \u201890s nostalgia, searches for the slippers rose 474% on Lyst. Worn by Jennifer Lopez back in October while filming her upcoming movie, <em>Marry Me<\/em>, they were UGG\u2019s most popular product over the quarter, being responsible for over 17,000 social media mentions and contributing to a 367% rise in page views for the American brand.<\/p>\n<p>Meanwhile, a new sustainable product has made its entrance in The Lyst Index. Closing the list as the 10th most popular product of the quarter\u2019s three months, Arket\u2019s down puffer coat is the only outerwear piece to have made the hottest <a href=\"https:\/\/www.lyst.co.uk\/shop\/clothing\/new-arrivals\/\">women\u2019s products<\/a> list this time. Made of 100% recycled down and feathers, it contributed to a 695% spike in page views for the H&amp;M-owned brand in October, which has been steadily growing in Europe since its summer 2017 debut and is yet to be launched in the US.<\/p>\n","womens_report_title":"Insta-Famous Shoes Drive Sales","report_image_1":false,"report_image_description_1":"","report_image_2":false,"report_image_description_2":"","report_image_3":false,"report_image_description_3":"","brand_quote_text_2":"","brand_quote_credit_2":"","email_section_background":"https:\/\/www.lyst.co.uk\/data\/wp-content\/uploads\/sites\/5\/2020\/01\/q419-footer-background-scaled.jpg","contact_form_id":"[mc4wp_form id=\"819\"]","report_title_2":"","report_text_2":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lyst Index: Fashion\u2019s Hottest Brands and Products Q4 2019<\/title>\n<meta name=\"description\" content=\"A quarterly 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