His quirky twists soon evolved into a women’s line ironically named Boy by Band Of Outsiders, but nothing captures the fashion realm more than his outsider-like promotion. Sternberg trades runway shows for obscure location live feeds and digital images for Polaroids. His innovative publicity goes viral while lack of a physical store keeps the brand highly coveted. His modern mix of pop culture inspiration has earned him accolades by the Council of Fashion Designers of America. Not bad for a budding designer with no formal training.