Blue Tassel

It’s all about the basics at womenswear label Blue Tassel. Founded in 2007, the brand has become renowned for its easy take on casual dressing, showcasing feminine yet contemporary essentials that are the building blocks to any woman’s wardrobe. With a fresh approach to everyday dressing, here humble t-shirts, sweatshirts and cotton dresses are given the upmost care and attention to create a timeless range of pieces you’ll return to again and again. Founded and based in Los Angeles, a typically bohemian aesthetic weaves its way through each collection of slouchy, comfy and wearable garments.