Boum

With a name that means ‘party’ in French, Boum is a watch brand that knows how to make an impact.

Defined by a playful aesthetic that tears up the style rulebook, Boum creates timepieces that feature vibrant colours, glitter accents and whimsical motifs. Audacious designs sit alongside understated, classic pieces in the diverse range that combines stainless steel cases, leather straps and mother-of-pearl dials. Whether for day or night, Boum designs statements watches to wear any time.