Chrldr

Modern womenswear brand, CHRLDR, pronounced cheerleader, was launched by best friend duo Hardip Maku and Eric Schwarm. The brand is whimsical and romantic; for the girl who is playful and spirited, who wants to travel the world, explore unknown cities, and eventually fall in love, all the while expressing herself through the quirky typography on her logo T-shirt. The popular clothing line features slim-fit joggers made from marl-gray fleece with cuffed hems, jersey tank tops in muted tones, and sweatshirts with popular logos easily styled with ripped jeans and biker boots for a casual weekend vibe.