Good Hyouman is a men's and women's casualwear brand that was created by Brett Novek in 2011. The label has one simple aim: to create irresistibly comfortable clothing and accessories that make you feel good and are made entirely in the USA. Born in Florida, Brett studied marketing before working as a model in Miami. He later travelled to Los Angeles, which would become the birthplace of the brand. Beginning with just one humble printed T-shirt reading 'My life story is going to be a good one', today the label has expanded its offering to incorporate a wide variety of printed T-shirts and jumpers.