Gossard on sale

Founded in 1901 by Henry Williamson Gossard, leading lingerie label Gossard has had over 100 experience in creating inspirational lingerie. Originally producing corsets of the highest quality, Gossard revolutionized the industry by making the radical step of moving the laces on a corset from the back of the garment to the front.

Today, Gossard’s collections are renowned for fusing feminine glamour with innovative bra technology. Evoking vintage-inspired boudoir style, the pieces are in a palette of bold jewel tones and vintage floral prints for supreme figure flattery and enhancement.