Joel Primus came up with the idea for his Naked clothing label while filming a documentary in South America in 2008. Built on a passion approach to design and truly unique boxer briefs, the brand was officially launched in Canada in 2010.
Unrivalled in comfort, the internationally acclaimed brand champions the use of liquid soft European fabrics and prides itself on impeccable design and distinctive comfort. Constantly evolving, innovating and expanding, Naked epitomizes exactly what fine underwear should be. Sophisticated, sleek and flattering in every regard, new season collections seamlessly form for the body making you feel as though you’re wearing nothing at all.