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New & Lingwood was conceived in 1865 by husband and wife duo Elisabeth New and Samuel Longwood. Emblazoned with the pair’s names, over a century later the brand is still influenced by its founders’ smart design sensibility. Formed in Eton to serve the scholars of England’s prestigious public school, Eton University, the label has served Etonians for over five generations. Still residing in its original site, New & Lingwood is renowned for its fine quality and service and as such, is regarded as one of the finest traditional gentleman’s outfitters in the country.