On

Drawing on his personal experience as a world duathlon champion and Ironman winner, Olivier Bernhard established the footwear brand On with his friends David Allemann and Caspar Copetti, as a way to develop the perfect running shoe. With a focus on cushioned landing and firm take off, they developed the first On trainer, launching the brand in 2010 to immediate success. Each On design is engineered in Switzerland using the latest technology to offer a superior running experience; and has helped numerus top athletes reach new personal bests.