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Known for its crisp cotton shirts, Pure is a menswear brand that reinvents the classic staple season after season.

Designing both casual and formalwear, Pure creates smart and style-driven clothing for every occasion. Floral, paisley, striped and checked prints add a flamboyant flourish to the collection, while classic neutral colours provide an easy-to-wear option as well as timeless style. Impeccably tailored, Pure is also known for its range of fits, including slim and regular, for a flattering finish.

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Pure for women