Born in 2002, the French fashion label April77 references youth culture to create its directional and edgy creations. Its collections infused with a rock and roll spirit and rebellious attitude that defines the designs, look to April77 for modern staples reworked with a cutting edge appeal. Think classic leather biker jackets, spray-on leather trousers and printed blouses. This continues with its selection of jeans. Working in premium denim, the collection includes everything from the essential black skinny jeans to boyfriend silhouettes in distressed denim, striped trousers and jeans in pops of colour.