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Sister brand of contemporary womenswear label BCBGMAXAZRIA, BCBGeneration has inherited all of its older sister's good looks and style kudos, and aims to offer a lifestyle rather than just a label. Launched in 2008, the brand's contemporary yet timeless collection features everyday essentials for the youthful city girl. From sleek separates to glamorous party looks and accessories to add the final touch, the BCBGeneration girl doesn't follow trends but creates her own, effortlessly teaming pieces together to suit her personal style. BCBGeneration's collection of jeans range from quirky printed denim to sleek faux-leather styles, adding a modern twist to this classic closet staple.