Established in 2009, BCBGeneration is the cutting-edge brand from founder Max Azria. The 'it-girl's' label for clothing with attitude, the company clothes the metropolitan woman. Complete your outfit with BCBGeneration jewellery. Hip and modern, this jewellery collection exudes urban coolness. Chunky, bold texts on bracelets and rings create eye-catching items, while drop earrings exude attitude. Make a statement with BCBGeneration jewellery.