Encompassing the meaning of the French acronym, 'BCBG', meaning 'good style, good attitude', BCBGeneration features casual everyday style, glamorous evening looks and workwear pieces to form the modern city girl's wardrobe. The younger sister brand of BCBGMAXAZRIA, renowned globally for its contemporary and effortlessly stylish looks, BCBGeneration is the latest label to launch from designer Max Azria's Los Angeles-based fashion house. Mirroring the personalities of the women that wear the line, the collection features on-point, quirky, contemporary pieces with a tough edge. For a quick and easy update to your style, look no further than BCBGeneration's range of statement necklaces. From cute charm styles to quirky chokers, the BCBGeneration necklace collection will effortlessly complete your look.
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