Los Angeles-based label BCBGeneration offers youthful style staples for the quirky 'GenGirl'. The playful, sister label to sleek womenswear brand BCBGMAXAZRIA, the BCBGeneration collection offers a full ready-to-wear wardrobe and lifestyle offering from signature separates to high-watt occasion dresses and chic accessories for the fashion-forward girl about town. This American brand creates trends that define it's namesake acronym 'BCBG', which stands for "good style, good attitude." From cosy knitted snoods and scarfs to relaxed throw-on wraps, BCBGeneration's range of scarves will punctuate your look. A colour-pop wrap can liven up a neutral outfit, while a chic, lightweight printed scarf adds a stylish focal point.