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BCBGeneration is the fashion brand created by Joyce Azria, the daughter of the brand's original founder, Max Azria. The BCBG Max Azria Group has grown to become a global fashion house that is home to over 20 brands including BCBGeneration, launched in 2008. With a contemporary design aesthetic, the collection of BCBGeneration t-shirts includes a variety of designs from sheer mesh-sleeved t-shirts for evening to casual cotton t-shirts for the day, detailed with bold prints for a fresh twist on a style staple.