Beginning in the outskirts of Stockholm as a second-hand clothing store, Cheap Monday was founded by Örjan Andersson and Adam Friberg. The brand name originates from the fact that the original concept store was open only on weekends. The success of which lead the duo to team up with Larsse Karlsson to create a full-time concept, 'Weekday', stocking high fashion and exclusive denim brands in addition to second hand clothing. Realising the need for fashion-forward yet inexpensive denim, the label launched its first jean style, 'Tight' under the Cheap Monday label in 2004. With an uncomplicated, inherently cool vibe, the Cheap Monday earrings collection range from contemporary ear cuffs to hoops, for an edgy and idiosyncratic look.