Launched in 2004, contemporary Swedish brand Cheap Monday has become renowned for its iconic denim range and grinning skull logo. Launched with the aim to provide fashionable and edgy jeans to rival designer denim brands, the iconic super-stretch, skinny fit 'Tight' jean was born. The brand has since gained international acclaim for its directional denim pieces, and is now under the creative direction of Ann-Sofie Back as part of the H&M group, with stores all-over the world. In addition, the product range has been diversified and expanded to include a full apparel, accessories and footwear range for both men and women to cover all style needs. From pared-back sleek totes to slogan-adorned designs, Cheap Monday's totes are instantly recognisable and make for a fashion-forward accessory to carry everyday essentials.