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The Elizabeth and James concept was established in 2007 by celebrities Mary-Kate and Ashley Olsen. It is a brand that has been designed with balance in mind, taking the two personalities of Elizabeth and James and blending the characteristics each has been assigned. One brings the feminine sophistication of uptown, the other a relaxed downtown vibe with masculine lines and clean-cut tailoring. The jeans line from the brand reflects this easy mix with the soft lines of vintage flared designs alongside the more stark skinnies. A mix of denims is used throughout, from pale pastel blue through to dark shades and, as you might expect from this brand, the line is trend heavy too.