There's a balance about the Elizabeth and James brand, which was created in 2007 by former child stars Ashley and Mary-Kate Olsen. This comes from the ethos of the brand, which is built on the blending of two distinct personalities of Elizabeth and James. While Elizabeth represents the feminine, uptown part of the aesthetic, James is the relaxed downtown style, incorporating masculine tailoring and clean lines. This design ethos has served Elizabeth and James well and is easy to see in the range of shoes on offer from the label. Among the designs are tough ankle boots and delicate boots, colourful pumps with elegant kitten heels and simple tall leather boots with sturdy heels 'as the brand itself believes, the magic is in the mix.