Founded in 2001by Cathal McAteer, Folk excels in contemporary casualwear. Foregoing statement designs or reinterpretations of vintage classics, Folk instead succeeds in creating quiet and understated designs, where the focus lies in the quality of the clothing. Look to further for core wardrobe pieces that will be put into immediate circulation in your everyday wardrobe. Its knitwear is a hallmark of the brand, making its cardigans a go-to for an investment Folk piece. Expect beautifully considered silhouettes created in luxurious fabrics and finished with minimal embellishments or detailing. Think elegant wraps in muted tones and softly tailored cardigans.