With a degree in Architecture, a family history and fashion and experience in interior design, Alessia Giacobino injects a creative technical eye into her Italian Jo No Fui label. Founded in 2000, the brand is now considered one of the most interesting on the fashion scene, producing elegant clothing with an unwavering dedication to fit and quality. Our range of Jo No Fui knitwear features unique silhouettes and beautiful draping. jumpers, cardigans and jumpers receive contemporary updates from embellishments, bold colours and unique details. Each style injects a luxuriously flattering edge to all wardrobes.