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Joseph has become synonymous with a luxury yet refined style staples. Launched in 1983, the eponymous label from Moroccan-born Joseph Ettedgui originally began life as a fashion-forward boutique on London's famous Kings Road before growing to become one of the most globally acclaimed brands, recognised for its contemporary yet pared-back looks including sharp tailoring and luxe knitwear created in the finest materials. Nightwear has had a luxurious update with Joseph's collection of styles. Silk pyjamas cut in a classic lounge silhouette are updated with contemporary stripe prints and bold colour-block hues for a sophisticated take on an essential.