26 products, 7 stores

The eponymous Joseph label was founded in 1979, in London by Joseph Ettedgui. The Moroccan-born hairdresser forayed into fashion after he began selling KENZO knitwear out of his salon in the 60s. The label has since been synonymous with paired-back European minimalism, offering up quality collections designed to have enduring appeal, season-on-season. Look to the label for a selection of sleek pullover ponchos crafted of premium materials in a neutral colour palette, making for an easy-to-style cover up.

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