A bold brand all the way from Seoul, South Korea, the 99% Is story is defined by its love of street style fashion carried by a rock ‘n’ roll soundtrack. From Mohawk balaclavas to graphic berets, the men’s 99% Is hats collection is not for the faint of heart. If you do not fear being the one to stand out, step forward. The 99% Is brand was made for you. Shop our edit below.