Combining fashion with function, it’s no wonder IRO's men's jeans are so covetable. IRO uses only high quality materials for its jeans, such as denim, ensuring each piece looks as good as it feels. Specialising in elevated essentials that are made to last, the label’s range has something to suit every shopper. IRO continues to impress with its wide selection of coveted pieces that always feel modern. Regular care and maintenance will help keep denim in its original condition for longer. Regular care and maintenance is needed to help keep denim jeans in their original condition for longer. We advise checking the care label on each individual piece and follow the instructions carefully. To properly take care of your denim, avoid washing after every wear, as regular washing can affect the affect the finish of the fabric. Keep away from direct heat sources when allowing to air dry naturally. From the colours to the silhouettes, it’s easy to see why IRO's jeans are so covetable. Shop the collection today.