Knowledge Cotton is a Danish label founded by a father and son duo, Jorgen Morup and Mads Morup. Having worked with organic cotton from the 80s, Jorgen Morup became passionate about natural products and the creation of quality clothings. This inspired the launch of a cotton-wear label in 2008 that offered up excellent craftsmanship and well thought-through design. Now Knowledge Cotton specialises in menswear with sustainability as its core value. From the signature owl print T-shirts to relaxed polo shirts, everything is made to last.