Founded by Petter HollstrÃ¶m, Odeur is a unique design concept based in Stockholm. Directional, refreshing and assertive in aesthetic, it displays a preference for unisex styling 'reflected through both shape and cut. Men's Odeur shirts are the definition of an elevated basic, with clean lines, pared-back palettes and textures reflecting a minimalist, contemporary mood. Unusual and asymmetric cuts uplift the entire edit, while details such as chains or contrast panels introduce an accessible dash of avant-garde. Strong in concept and driven by design, men's Odeur shirts are a statement way ahead of the times.