Primitive Apparel is a cool urban brand that hails from LA. The label's slogan is 'good for life' and this sums up the way that the label has developed its ranges of clothing and accessories to be both wearable and stylish, stylized but functional too. The brand was founded in 2008 and has its own pared-back, modern aesthetic that revolves around the label logo and variations on that theme. Primitive isn't afraid to incorporate colours into its bold designs and there are skate style prints too. The hats range from Primitive includes a range of snap backs, from floral styles through to stars and stripes.