First established in 2004, Sheriff & Cherry is a cult-status sunglasses label making a splash in the fashion world. The brand took off in 2010, when founders Mauro Massarotto and Mark Vassallo struck up a deal with an old optical factory in Croatia. Since then, the label's reinvented classics have become a firm favourite of the in-the-know fashion crowd. Keep your finger firmly on the fashion pulse with this innovative collection of men's Sheriff & Cherry sunglasses. Think mirrored shades, round disco-frames and retro wayfarers in a range of quirky paintbox colours and prints.