Silver Jeans Co. is a premium denim line founded in Manitoba, Canada in 1991. Founder Michael Silver created the company with the aim of producing luxury, must-have jeans at a competitive price point. His first design, a unisex jean called the 'Frisco', went on to sell two million pairs, becoming a go-to brand for those who demand a perfect fit from their jeans. Bring that impeccable quality to your off-duty wardrobe with the latest men's Silver Jeans Co. jeans. Expect durable, hardworking denim in a range of flattering cuts, updated with modern and vintage-inspired detailing for a standout aesthetic.