Fresh, utilitarian design sums up the aesthetic of the YMC brand, which was set up in 1995 by designers seeking to produce wearable looks that are ultra stylish too. This is a label that doesn't follow trends but wants to create designs that are all about style instead 'the kind of timeless style that is iconic. Each piece is carefully crafted to be not just wearable but durable too and the overall feel is intelligent and inventive. Boots from the brand include blue ankle boots, printed desert boots and Brogues with contrast colour soles. The line also includes tractor boots, desert boots and dress shoe boots.