Created for every woman who has had to sacrifice comfort for style in their past, NYDJ (Not Your Daughter's Jeans) is synonymous with easy-chic. The label is famed for their legendary jeans and truly believes that their innovative and highly researched products can not only change the way you look, but also the way you feel. Their 'Life Tuck Technology' is designed to make you feel a size smaller by cleverly lifting and smoothing the body without forgetting fundamental wearability. NYDJ knitwear represents the same comforting wearability as the brand's renowned denim. Draped cardigans, soft jumpers and jumpers fit seamlessly into winter wardrobes with fine fabrics and a simple palette lending to a fuss-free elegance.