Unlocking the inimitable quirky style of pre-eminent British designer Paul Smith has never been easier than with Paul by Paul Smith. The globally successful brand's diffusion line, Paul offers fresh-faced fashionistas cute, chic wardrobe staples that will work hard to build a look that is as effortless as it is elegant. Think graphic-printed T-shirts, faded denims, pretty-preppy dresses and a whole lot of fun. Build a look that exudes Brit-cool with Paul by Paul Smith knitwear. Choose from a selection of sweet-chic separates and mix and match to your hearts content.