Heidi Middleton and Sarah Jane Clarke initially sold their jeans on London's Portobello Road Market, founding Sass and Bide in 1999. Two of Australia's top creative experts, Sass and Bide aren't afraid to showcase their imaginative flair through contrasting colours, textures and fabrics with attention-grabbing prints and embellishments. At the heart of the brand are Sass and Bide jeans. From signature blue denim and colourful skinnies to embroidered designs and statement prints, each pant is fresh and contemporary. Featuring distressing, fading and ripping, Sass and Bide are the go-to name for fashion-forward jeans with a whimsical flair.