Sydney Evan was created by Rosanne Karmes in Los Angeles in 2001. Shy by Sydney Evan launched in 2012, with a range of minimalist gold and white-rhodium necklaces encompassing the designer's laid-back Californian-chic aesthetic. Featuring sweet typographic emblems from 'Xoxo' to 'Love' , the necklaces are also accented with pendants from bows to lightning bolts, stars to wishbones. The signature horseshoe of the brand is still key, while more edgy pieces such as skulls have also been incorporated.