Launching in 2010, Soft Joie is a secondary label by luxe California lifestyle brand Joie. The diffusion is renowned for reflecting the signature easy-going spirit of its mainline, while enhancing both softness and effortlessness. Collections such as Soft Joie tops deliver all you need for a well-stocked wardrobe, providing staples whether you're on the beach or streets. Inspiration is gleaned from vintage, travel and beach culture, enhancing the label's free-spirited feel. With plaid shirts, breezy blouses, cowl tops and tanks served up, Soft Joie tops will anchor any carefree look.