Launched in 1990, Sonia By Sonia Rykiel is the little sister brand to the main Sonia Rykiel line. While the main brand interprets its signature deconstructed style on a more sophisticated level, the diffusion line is more playful and overflowing with the enthusiasm of bright colours and fun prints. Chic dresses, cheeky slogan print T-shirts and contemporary footwear and accessories give the sibling label its cutting edge and colourful style. The range of jeans from Sonia By Sonia Rykiel includes classic designs, from skinny to straight leg. There are also some more unusual looks, from wide crop jeans through to jeans with braces, capris denims with deconstructed detail and floral denims.