French designer Sonia Rykiel is celebrated for her pioneering inside-out stitching techniques and quirky silhouettes. Imbued with a Parisian-chic, her collections have been dazzling the fashion industry since the 60s and continue to offer up playful, slogan-splashed trademarks. Diffusion line Sonia by Sonia Rykiel is her youth-centric range, launched to critical acclaim in 1989. Playful mini dresses, standout T-shirts and bold hues cleverly represent the mainline's signature. Sonia by Sonia Rykiel totes combine the perfect balance of fun, modernity and unerring luxury. Injecting colourful, chic style into your wardrobe couldn't be easier, with stunning prints, glittering embellishments and rainbow hues refreshing key styles.