Jamie and Jessica Seaton launched Toast in 1997, running the mail order pyjama company from one of the barns attached to their farmhouse in Wales. The idea behind the brand was that these slouchy, comfortable pyjamas could be worn in bed on a Sunday morning while having a leisurely breakfast. Since then, the label has garnered critical acclaim and popularity all-over the world, offering full ranges of sleek, minimalist apparel, accessories and homeware. Sharply tailored in luxurious fabrics, Toast coats are a celebration of polished, refined fashion. Bursts of paintbox colours juxtapose largely neutral tones, for a sophisticated, grown-up range that exudes contemporary style.